We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. 5 Tactics to Earn Links Without Having to Directly Ask — Moz
Typical link outreach is a tired sport, and we've all but alienated most content creators with our constant link requests. This video outlines five smart ways to earn links to your site without having to beg.
2. Why You Need Both Personalization and Humanization — Convince and Convert
Personalization and humanization are both foundational elements of modern marketing success. Both are valuable to companies and organizations, but for very different reasons. Here's what you need to know for more conversions.
3. Facebook Gets Brands Ready for 6-Second Video Ads — AdAge
Facebook is working with some of its advertisers to develop video ads as short as 6 seconds. Video was top of mind for Sandberg and Facebook CEO Mark Zuckerberg as they discussed the company's second-quarter earnings on a conference call with Wall Street analysts. This article shares what's coming for advertisers.
4. Your Mobile Strategy Can’t Just Be About Phones — Harvard Business Review
Today, mobile is quickly becoming the remote control for our lives. For businesses, it’s the hub of interactions across digital channels and physical locations, and it paves the way for more and better customer experiences in both the real and virtual worlds. To thrive in this new landscape, brands must understand that “mobile” no longer means “smartphone apps.” Today, opportunities for mobile connection are everywhere. This article outlines what a successful mobile strategy should include.
5. How to Make Buying Way Easier for Your Prospects — HubSpot
Prescriptive sellers’ message to customers isn’t, “Tell me what you need and I’ll deliver it to you.” It is, “Let me take you by the hand and show you what you need to successfully complete this purchase.” Why does that difference matter so much? Because today’s “empowered” customers are actually overwhelmed — by too much information, too many options, and too many people. Here's how to make buying easier for your prospects.