We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. 7 Reasons Awkward Silences ... Are Actually Powerful Sales Tactics — HubSpot
In sales, awkward silences are actually good — that is, if you know how to use them to your advantage. Consider the following positive outcomes of awkward silences, and the negative ramifications of breaking them.
2. 11 Lessons Learned from Failed Link Building Campaign — Moz
The Internet is a finicky place. You can’t predict with 100% accuracy if your content will perform well. While you can’t control the whims of the Internet, you can avoid or include certain things in your content to help your chances of success. This post outlines trends among content that didn’t quite hit the mark.
3. How to Create a Social Media Marketing Strategy [Infographic] — Social Media Today
How do you feel when you embark on something for the first time? There's a good chance that you feel thrilled and overwhelmed at the same time. Creating a social media marketing strategy for the first time is the same way: you can't help but feel thrilled at the thought of finally conquering this rewarding medium, but you're also a bit overwhelmed with everything involved to achieve that goal. You can embrace the thrill while limiting that overwhelming feeling by having a solid plan in place. Here's a guide to help.
4. Facebook Reveals 'Watch,' Its YouTube Competitor and TV Clone — AdAge
Facebook finally revealed the details behind a new video hub that it had been developing for months. It has been in talks with publishers and networks to deliver new shows and a revamped video section to host the programming. Here's what you need to know.
5. Good Leaders Are Good Learners — Harvard Business Review
Simply being an experienced leader doesn’t elevate a person’s skills. Like most of us, leaders often go through their experiences somewhat mindlessly, accomplishing tasks but learning little about themselves and their impact. Research on leadership development shows that leaders who are in learning mode develop stronger leadership skills than their peers.