We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. 9 Post-Pitch Follow Up Mistakes Keeping You From the Close — HubSpot
After a great presentation to a prospect that you feel certain will close, it's frustrating when the prospect just disappears on you. It's tempting to go off the rails at that point, but follow up mistakes can cost you the sale. Here’s a list of nine deadly follow up mistakes to avoid after a pitch.
2. How to Craft an Outstanding Guest Post — ProBlogger
As a guest poster, you want to provide a great post that readers love, but also one that helps you achieve your own goals. Once you’re clear about what you want to achieve, you’ll want to write the best post possible — not just to get it accepted, but to make a great impression on readers. Here’s how to do that.
3. 4 LinkedIn Mini Case Studies — Social Media Examiner
Are you looking for new ways to make LinkedIn work for your business? Wondering what other businesses are doing with LinkedIn? In this article, you’ll discover how four different companies sustain a successful LinkedIn presence and find tips for building a presence to engage your own audience.
4. Facebook Adds Instagram Retargeting Options to Custom Audience — Social Media Today
A feature that marketers have long been waiting for on Instagram is finally rolling out to the public. Spotted within the “Audiences” tab in Facebook's Business Manager, three new retargeting options for Instagram now appear under the Engagement objective when creating a Custom Audience: Video, Lead form, and Instagram business profile. Here's what you need to know.
5. Creating Influencer-Targeted Content to Earn Links + Coverage — Moz
Most SEO campaigns need three kinds of links to be successful, and targeting your content to influencers can get you two-thirds of the way there. This video covers the tactics that will help your content get seen and shared by those with a wide and relevant audience.