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The Center for Sales Strategy Blog

Video Killed The Radio Star: Using MTV's Approach to Selling Digital Advertising

rock starMTV, the station that gave us the VJ in the 80s, recently named their first TJ, or Twitter Jockey. Prior to August, Gabi Gregg was not famous; she was discovered through a contest MTV hosted to select the first TJ. And, in recent weeks, she has gained quite an online following (23,966 followers on Twitter).

Topics: Digital selling digital advertising