Part of my job has me visiting different websites every day. I am always impressed with those organizations that have an active company blog and use it regularly to influence, educate, and build their brand and their thought leadership position. But so often I notice there are no comments left on any of the blog posts I read, or if there is a comment it’s usually just one—and then there is almost never a response from the writer to engage the person who took the trouble to comment.
Why would a blogger go through the entire writing, editing, designing, linking process to publish something they thought would provide value and then ignore the people who took time to visit the site, click through to the blog, read a post, and comment? I hope you’re not that someone.