<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=585972928235617&amp;ev=PageView&amp;noscript=1">

The Center for Sales Strategy Blog

Kurt Sima

Kurt Sima

Recent Posts by Kurt Sima:

Setting the Table for a Great Needs Analysis

needs analysis for desired business resultsBefore you can have a serious conversation about desired business results, you need your prospects to open up and tell you about their problems and challenges. When you meet someone for the first time, it can be challenging to get them to let their guard down when they don’t know you.

Topics: Needs Analysis

Stop Spending Time with Lousy Prospects: 3 Criteria to Help Qualify Your Prospects

don't waste time when sales prospectingMany sellers struggle to develop new customers. Often this has less to do with the seller’s ability to sell, and more to do with the seller’s ability to select quality prospects.

Topics: sales performance prospecting

What Is Your Draft Strategy?

draft-recruiting-top-salespeopleThe 2018 NFL Draft will take place this week. I root for the Cleveland Browns. The team with the 1-31 record over the past two seasons. The team with one of the worst track records when it comes to evaluating and selecting talent. That’s my team!

Topics: hiring salespeople sales management Talent

Fixing Your Leaky Bucket: Account List Management Strategy

target-account-account-list-management-strategyHave you ever tried to fill a leaky bucket? Pouring water into the bucket while water leaks out from the bottom is a fruitless process and a waste of time. The net result is a partially-filled bucket!

Topics: sales strategy sales performance sales management account list management

What’s Your Account List Management Strategy?

account list management strategyToo many sales organizations do not have an account list management strategy (ALMS) or they have one that provides little strategic value. In mature businesses, the lack of a priority-based ALMS is often tied to the following:

Topics: sales performance sales management account list analytics account list management

Are You a Great Coach?

coaching salespeopleI work with a lot of B2B sales organizations.
Some perform well.  Some perform not-so-well.

Topics: sales management leadership coaching

Stalled Target Accounts Diagnostic

stalled target accounts diagnosticSymptoms and Suggestions to move beyond the stall!

Too often sellers fail to convert new business target accounts because they stall at various points of the sales process. Here are some symptoms and suggestions designed to help sellers move beyond the stall to convert a new business target to a new business customer.

How to Hire a Salesperson Who Sells Integrated Solutions

hire a salesperson who sells integrated solutionsSales managers in the media space are faced with the challenge of hiring sellers who sell integrated solutions. No longer is hiring a one trick pony—a master negotiator who secures large shares of available opportunities—the recruitment and selection gold standard. Hiring great negotiators who can also develop business by selling integrated solutions is now standard operating procedure.

Topics: hiring salespeople integrated media solution Talent

Five Reasons Millennials Quit Sales Jobs

Millennials in SalesA client of mine recently told me about the departure of seven salespeople from his organization.  All seven of the sellers had been hired in the last year — all seven departed before their one-year anniversary. One other thing related to the departed seven; they were all millennials!

My client immediately came to the conclusion that there is something different about millennials that caused them to leave his organization. My client was partially correct and partially incorrect.

Below are five reasons millennials quit sales jobs:

Topics: Management sales management

Revenue Development Ideas to Transform an Annual Business Plan from Roadmap to GPS

Business_GPS.jpg

It is the time of the year for sales managers to finalize their business plans for the upcoming year. Plans will soon be approved by the cheese (boss) upstairs or the cheese (VP of Sales) in the tower miles away. Most agree that it’s smart to develop a business plan with details on how to exceed goals—some call them a roadmap to success.

By now, most business plans (encased in a binder) have made their way to a shelf, tucked away for safe keeping like a roadmap in a glove box. Roadmaps are pretty worthless these days, especially if they are tucked away in a glove box—kind of like a business plan in a binder on a shelf.

Travelers know there is a better way to keep from getting lost than a roadmap; it’s called a GPS. It’s about time managers figured out how to keep from getting lost by transforming their annual business plans from a roadmap to GPS. Following are 5 ways to help in this process...

Topics: Management