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The Center for Sales Strategy Blog

Laura MacPherson

Laura MacPherson

Recent Posts by Laura MacPherson:

4 Essential Email Marketing Tips to Know for 2018 + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

A lot has changed in email marketing over the last year. You need practical, actionable ways to revitalize your email marketing over the coming year. Here are four ways to boost your email marketing strategy in 2018.

Topics: inbound marketing Sales Wrap-up

How to Use the ‘Rule of Three’ to Create Engaging Content + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. How to Use the ‘Rule of Three’ to Create Engaging Content — Copyblogger

What’s so magical about the number three? It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths. It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy. It all comes down to the way we humans process information, and that’s why the Rule of Three will make you a more engaging writer.

 

Topics: inbound marketing Sales Wrap-up

5 Skills Every Sales Development Rep Needs to Master in 2018 + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 5 Skills Every Sales Development Rep Needs to Master in 2018 — HubSpot

To be successful next year and beyond, sales development reps need to think outside the box. With the right skills, they’re more valuable than ever before. Here are five skills to focus on gaining or honing. And if you’re a manager, here’s what you should be teaching to your team.

Topics: inbound marketing Sales Wrap-up

6 Soft Skills Every Salesperson Needs to Get Ahead + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 6 Soft Skills Every Salesperson Needs to Get Ahead — HubSpot

To know how successful a salesperson is, just look at their numbers. Understanding why they’re succeeding is trickier. In sales, success is a reflection of two things: The strength of their hard skills and the strength of their soft skills. Here are the six soft skills every rep needs to get ahead -- and more importantly, how to develop them.

Topics: inbound marketing Sales Wrap-up

The 17 Worst Sales Email Writing Mistakes + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. The 17 Worst Sales Email Writing Mistakes — HubSpot

If the core of your email is an insight or resource, think of your writing as the packaging. Even if you’re an expert, it’ll be hard to build credibility if your online communication is riddled with spelling and formatting errors. Here are the worst errors that'll cause salespeople to embarrass themselves over email

Topics: inbound marketing Sales Wrap-up

7 Ways to Add Personality to the Sales Process + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 7 Ways to Add Personality to the Sales Process — HubSpot

Part of talking to real humans (and earning the right to sell to them) is proving that you yourself are human — by communicating in authentic ways and sending the kinds of emails even you might actually want to read. Tap into some basic human empathy, and borrow these tactics.

Topics: inbound marketing Sales Wrap-up

5 CTAs Secretly Sabotaging Your Sales Emails + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 5 CTAs Secretly Sabotaging Your Sales Emails (& What to Use Instead) — HubSpot

Every call-to-action matters. Ask for the right things in the right way, and your relationships with prospects will grow stronger over time. Ask for the wrongs things in the wrong way, and they’ll stall — or even go nowhere at all. To make sure you’re not sabotaging your emails, take a look at the CTAs you should never use (and which ones to try instead).

Topics: inbound marketing Sales Wrap-up

What to Monitor on Social Media in 2018 + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. What to Monitor on social Media in 2018 — PR Daily

What should we expect from social media in 2018? Where are we headed next year with social media? What is hot or what is not on social media? This infographic shares some answers.

Topics: inbound marketing Sales Wrap-up

23 Holiday Gift Ideas for the Salesperson in Your Life + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 23 Holiday Gift Ideas for the Salesperson in Your Life — HubSpot

Gift-giving is always a challenge — what to give that's unique and interesting, that your recipients will love? Any one of these presents is certain to bring a smile to a salesperson's face.

Topics: inbound marketing Sales Wrap-up

7 Surprising Research-Backed Productivity Tips That Will Change the Way You Work + More

 

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 7 Surprising Research-Backed Productivity Tips That Will Change the Way You Work — HubSpot

When trying to maximize our productivity, it’s easy to get caught up finding the next great tip or “lifehack.” But we often overlook the hidden psychology of productivity. Here are seven research-based productivity tips that you might not be aware of.

Topics: inbound marketing Sales Wrap-up