The Center for Sales Strategy Blog

It's Friday! And it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. 6 Leadership Questions Sales Managers Must Ask — SalesForce

What does it mean to be a sales leader that adds value to your organization—both the leadership above you, and the salespeople below? Here are six questions to get you thinking about how sales leaders can measure and improve their effectiveness.

2. 5 Ways to Get More Traffic with Content Marketing — CopyBlogger

There’s more—a lot more—to content marketing than traffic. But if you can’t attract a critical “minimum viable audience,” you’re finished before you get started. Here’s how to use content to get the attention of those all-important prospects.

3. The Right Way to Handle Tough Questions During Presentations [SlideShare] — HubSpot

If you've ever spoken in front of an audience, you've probably experienced the anxiety that comes with the Q&A time. What if people challenge your stance? Try to discredit you? Or ask you something you haven't the slightest clue about? Here are a few tips to help.

4. Help Your Team Manage Stress, Anxiety, and Burnout — Harvard Business Review 

In our high-pressure workplaces, staying productive and engaged can be challenging. But there’s a growing body of research that suggests certain types of development activities can effectively build the capacity for resilience. Investing in employee personal growth and development from this perspective is the first step in unleashing creativity, enabling potential, and supporting sustainable productivity. Here's how to help your team.

5. Deconstructing Urgent vs. Important — Seth Godin

 This Week on The Center For Sales Strategy's Blog:

• Are You Doing What You Were Born To Do?

• What Are the Odds? Use Inbound Marketing to Get Your Prospects to Come to You

• Learn What "Buzz Wedge" and 4 Other Digital Buzzwords Mean, in Plain English

• Are Your Sales Meetings Punitive or Positive?