The New Year celebration is over and if you are like many salespeople you have set a few personal and professional goals for the upcoming year.
One New Year’s resolution that’s made by numerous business professionals around the world is to network more often and network more efficiently. One of the ways that business professionals can go about this is to utilize social networking sites like LinkedIn and Twitter, to build your personal brand and reputation.
The best networkers and salespeople don’t rely exclusively on one technique for prospecting or developing new leads.
If you are new to LinkedIn it’s important that you understand certain etiquette protocols and best practices before you get started. The last thing you want is to do harm to your professional reputation by not following these rules and etiquette guidelines. If you are an experienced networker on LinkedIn, the start of a new year is a great time to learn a few new ways to use LinkedIn, and increase your personal brand awareness in 2013.
Demrie Henry, Performance Consultant at the Center for Sales Strategy, was recently interviewed for The Edge Podcast and provided some great tips and best practices for how to get the most out of LinkedIn, and how to effectively generate leads and nurture prospects. Take a listen and see if you are using LinkedIn as efficiently and effectively as you could.
Brian Hasenbauer is an Inbound Marketing Consultant for the Center for Sales Strategy