<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=585972928235617&amp;ev=PageView&amp;noscript=1">
Sales E Books

The Center for Sales Strategy Blog

Return to Blog Index

Don’t Forget this Proven Sales Strategy to Get an Appointment

send-a-letterAnyone in sales knows that it can be tough to get that first appointment with an ideal prospect. You might have to leave a voicemail, send an email, try to connect on LinkedIn, show up at their house, or volunteer to clean out their garage!

When trying to stand out, don’t overlook the option of sending a business letter. 

You know what we’re talking about right? A short message on your letterhead, placed in an envelope and sent via the Post Office.

If you decide to use this as one way to get in front of prospects, here are some guidelines to follow:

  • Be different, personal, and tailored in your approach
  • Clearly state your valid business reason for writing today
  • Use the customer's point of view, throughout
  • Demonstrate useful knowledge about her business (something you read, an observation made during a visit, etc.)
  • Mention success stories, and show how you have solved problems for other clients
  • Keep the letter to one page, maximum
  • Indicate the next steps you'll be taking, and the response you desire

The next time you compose a letter of introduction to an important prospect, follow these guidelines and you'll begin to demonstrate that you really DO bring more to the table than the average sales rep. 

This guide will help you determine how to get your prospects to say yes to a meeting. Download it, and learn more..

Don't give up -- get your prospects to say yes to a meeting. Download the free guide.

Topics: business development, valid business reason, Setting Appointments, sales strategy, Sales