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Developing Employees’ Strengths Boosts Sales, Profit, and Engagement + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1Developing Employees’ Strengths Boosts Sales, Profit, and Engagement Harvard Business Review

Gallup has found that there’s a lot more potential in developing what is innately right with people than there is trying to fix what’s wrong with them. Focusing on employees’ strengths does more than engage workers and enrich their lives: It also makes good business sense. This article reports the business benefits that the study discovered and outlines how to develop your employees' strengths.

2. 8 Ways You're Making People Tune Out When You Speak— Fast Company

In meetings, emails, conversations, and conference calls, business leaders spend roughly 80% of their time communicatingAre you doing or saying things that make people tune out or distract them from your message? Here are eight common habits to avoid.

3. Are You Really Measuring What Matters in Social Media?— Adobe

Measuring social media’s impact on your business is critical. Yet, identifying the right metrics and tracking and analyzing social media’s impact can be challenging. This article offers thoughts on the role of vanity metrics and how aligning traditional engagement metrics with more strategic business metrics can provide the insight you need to make informed decisions about your social media strategy.

4. Trouble Building Rapport? You're Probably Making These 7 Mistakes — HubSpot

Building rapport is an essential part of the sales process. But it's all too easy for rapport-building strategies to come across as sleazy or disingenuous. If your efforts to build rapport are falling flat, you could be making some of the seven mistakes in this post.

5. 8 Incredibly Simple Ways to Get More People to Read Your Content — Copyblogger

Not getting the reponse you expect from your content? The problem may be just that your content is hard to read. Here are 8 ways to make your content easier to read.


 This Week on The Center For Sales Strategy's Blog:

Topics: inbound marketing, Sales, Wrap-up