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Focus on Keeping Up with Your Customers, Not Your Competitors + More

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It's Friday, and it's time for us to share what we've been reading online this week! Here are our "best" from around the web.

1. Focus on Keeping Up with Your Customers, Not Your Competitors — HBR

It's tempting to focus on what your strongest competitors are doing. After all, you're competing with them! But too often, companies focus on the competition when they should be focusing on their customers. How can you keep up with your customers? You have to start thinking like them. This article shows you how.

2. 8 Guidelines for Exceptional Web Design, Usability, and User Experience  HubSpot

In a world where folks have more than a billion websites they can potentially land on, you need to make sure your website's design is optimized for usability (how easy your website is to use) and user experience (how enjoyable interacting with your website is for actual users). Here are a few helpful guidelines to apply to your next web design project to make it more user-friendly.

3. Understanding the Psychology Behind Social Media Conversions — Salesforce

Are engaging your social media followers enough that they feel compelled to dig deeper and become customers? Beyond just implementing tactic after tactic, it’s important to make sure your B2B social media marketing is optimized to improve your conversion rate. This post explains how.

4. The Shortening Human Attention Span (And What it Means for Marketers) [Infographic] — Social Media Today

Keeping anyone's attention on the Internet for more than about 60 to 90 seconds is a big task. This infographic details how people’s attention spans are reducing, and what marketers need to do to ensure their messaging remains memorable.

5. Battleground Mobile: Why (& How) to Prepare for the Future — Moz

The world of mobile continues to explode. Major players like Google, Facebook, and Apple are investing massively in efforts to establish themselves as the dominant player in the new markets that are emerging as a result. These companies are betting in a big way on continuing changes in mobile usage and in user expectations for mobile devices. You should be, too. This article shows you how to have a mobile-first mentality.


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Topics: inbound marketing, Sales, Wrap-up