We've come to the end of the week, and now we're sharing our favorite articles and resources from the last few days. Here are our "best" from around the web.
1. 5 Reasons Your Social Media Campaign Won’t Bear Fruit — Social Media Today
With over two billion people worldwide having an active presence on some social network or other, businesses now understand the importance of being on social media. But many companies are disappointed with the results they're seeing from their efforts. This post details a few reasons why companies aren’t seeing the results they’d like.
2. Digital Nears a Third of New York Times Ad Revenue — AdAge
Digital is now mainstream, and if anything illustrates that fact, it's this: The New York Times posted a profit this quarter due to digital customers. Paying digital-only subscribers numbered 990,000 at the end of the quarter, up 19% from the period a year earlier. This article gives the details.
3. 10 SEO Tools to Analyze Your Website Like Google Does — HubSpot
The Googlebot keeps his cards close to the vest. It's hard to know how to please Google to get the ranking placement you want, but this guide makes it easier with 10 tools to help.
4. Writing an Effective Unique Value Proposition (Infographic) — KissMetrics
How can you differentiate yourself from your competitors? Knowing the real value you offer is key to communicating what makes you different. This infographic shows how you can create an effective unique value proposition.
5. The Scientifically-Proven Reason You Should Sleep on Your Problems — Inc.
Sleep isn't just for beauty. It's also for smarts. According to this article, researchers have discovered that sleep increases your ability to solve problems and overcome stress. To make a good decision, you might want to sleep on it.
This Week on the Center For Sales Strategy's Blog:
- A Sales Strategy to Double Time Spent Selling
- Have You Noticed? Showing Appreciation Drives Performance
- To Fill Your Open Sales Talent Positions, Think of Recruiting Like Prospecting
- Could Something Be More Important to Sales Success than Having the Right Strategy?