Every strong sales organization uses periodic tactics to drive activity and ultimately sales. Tapping into your B2B sales training resources to help clients makes a great deal of sense. Here’s a clear path to follow if you are a sales consultant and have a client who wants to make things happen and drive measurable results:
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Determine the focus: What is the best opportunity to focus on? Is the desired outcome to create a specific amount of revenue from a specific customer sector? Is it based on a certain time of year? Is it tied to the launch of a new product or service? A new category of business? Perhaps the goal is to increase the number of quality face-to-face sales calls.