What is Sales Enablement, Anyway?

sales-enablement-tools What have you been reading lately? There's so much content published every week that a person can never read it all themselves. That's why we're here.

Here are the five articles that piqued our interest:

1. What is sales enablement, anyway? {SalesForce}

The term "sales enablement" is thrown around all the time, and yet, when we talk to people, there doesn't seem to be any clarity at all on what it is. SalesForce does a nice job clarifying and categorizing things that fall under sales enablement.

2. Marcus Lemonis tells us when to take bigger risks {Inc.}

Marcus Lemonis talks to Elizabeth Frank about taking risks, and that she's actually taking more risks than she thinks she is. In three and a half minutes, he gets her to talk about her bigger concern: that growing her business means she sacrifices something bigger.

3. 10 amazing inbound marketing statistics {Business2Community}

93% of buying cycles start with an online search. Having a company blog and blogging once or twice a month generates 70% more leads than not having a blog at all. Plus eight other statistics that will make you pay more attention to inbound marketing.

4. Top ten writing tips, based on psychology {Without BS}

Some variation of "write shorter" comes up twice in this list of ten. Rewrite passive phrases, use numbers effectively, get more personal, and move key insights up.

5. Ten things we can learn from ten of the world's fastest growing startups {QZ}

Growth is never done, growth is not marketing, don't do what everyone else is doing, don't focus on the short-term, and, my favorite, do things that don't scale.

The Center for Sales Strategy Blog