We've come to the end of the week, so it's Friday and time for us to share what we've been reading online this week! Here are our "best" from around the web.
1. The Secret to High Performance That Deloitte Teaches Its Employees — Inc.
Your skills aren't enough to help you perform at your best. There's another element critical to high performance: how you use your strengths. Strengths are often assumed to define what a person is good at. This is only part of the truth. Strengths are also what energize you: It's work that lights you up when you get to do it. This article explains how strengths propel people to high performance, and how to harness that energy for yourself and for your team.
2. Are You a Box Checker? Why a Key Account List is Just the First Step of Your ABM Journey — SalesForce
While a key account list is an essential component of ABM, it is just the first step. If you don’t do anything with it, the whole exercise is just a big waste of time. This article explores how to fulfill the potential of ABM beyond generating your hot list.
3. Sales' New MVP: Marketing — Forbes
More marketing-qualified leads means that Sales spends less time searching and more time selling. When Sales and Marketing view themselves as members of a common revenue engine, walls that have traditionally separated them fall. When done right, it can mean accelerating lead generation, bringing companies one step closer to closing deals. This post looks at how the two teams can work together to accomplish more.
4. Learn to Love Your Existing Content: 5 Ways to Get More Visibility — Moz
You spend a lot of time (and money) creating top-notch content that's valuable to your prospects. It only makes sense to get as much mileage as you can out of that content. Here are some excelelnt actionable ideas that will get you started.
5. B2B and Content Personalization: Where We Are, Where We’re Heading — Kissmetrics
With today's technology, people expect marketers to utilize it to customize their offerings and messages. None of us want to waste time seeing content that's not relevant to us. But exactly how important is content personalization, which content is most essential to personalize, and how can you get started with sustainable content personalization? This post has the answers.