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The Future of Sales and Marketing

The Center for Sales Strategy Blog

Plan Your 3 Words for 2016


Chris Brogan recommends an exercise at the beginning of each year that he calls “My Three Words.” He uses these three words as a way to focus his energy and effort for the coming year—a creative twist on the new year’s resolution. I have seen Chris refer to this the last few years, but this is the first year I decided to take his recommendation.  

I created a first draft and set it aside a few days and then came back to put it in final form. My three words are Think, Decide, and Appreciate. Here’s what I resolve to do.

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Topics: annual planning, Sales

The Most Important Planning Meeting You can Hold for 2015

important-planning-meetingIs it just me, or did anyone else notice that Movember seemed to really become a “thing” this year? In case you live in a cave, Movember is the movement that draws attention to men’s health issues by encouraging the growth of facial hair. We seemed to have reached a tipping point in 2014 and I believe this is likely to get even bigger in the years to come. 

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Topics: Management, annual planning

Plans are Worthless, but Planning is Everything

plans are worthless but planning is everythingHandling an Account List is much like running a small business whose performance is the result of the owner’s initiative, resourcefulness and choices.  As a business person it is important to identify which opportunities are subject to your influence…and then determine what actions to take to ensure that your influence will have effect.

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Topics: annual planning, sales performance, sales management, Sales