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The Center for Sales Strategy Blog

How to Use Body Language to Increase Sales

body-language-sales-prosIt's not just what you say; it's how you say it. In fact, what you say matters a lot less than how you're perceived, especially in sales.

You have to exude confidence and calmness when calling on prospects. Because, if you don't, they'll pick up on it, and you won't be seen as trusted and valued.

If you can master eye contact (including eyebrow gestures), facial expressions, torso and arms behavior, and leg activity, you'll be on your way to a successful appointment.

Topics: body language sales strategy

Sales Strategy: Don’t let the guideline become a noose

Sales StratgegyI recently had the chance to observe a seller in the process of a needs analysis meeting with a client.  She had clearly prepared exhaustively for the event… with page after page of well thought-out questions.   

Topics: business development Needs Analysis body language Sales