If you ask me, it’s the best time of the year… the NFL season is here! Tailgating, road trips, barbecue, fantasy football, the joy of victory, the agony of defeat! Every team, or at least the diehard fan, is overflowing with optimism that “this will be the year!” The NFL is home to the best of the best, but only 12 teams will make the playoffs, and one and only one will be left standing in Minneapolis after Super Bowl LII (that’s 52 for those that would have to look it up like me).
Would your sales team make the playoffs, or perhaps even make it to the Super Bowl? Fans who are passionate about the “Xs and Os” of football know there are great “game plan coaches” and great “game day coaches.” The best are great at both. They have a great plan (game week), and great execution (game day). To be a great sales leader, you need a great plan AND great execution. You can’t just give the pre-game speech, and you certainly can’t coach in hindsight after all the points are on the board (think month-end revenue). You have to be a great game day coach, ON THE FIELD! The best sales plan in the world will only get you so far. Here are the keys to being the best game day sales coach you can be.