<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=585972928235617&amp;ev=PageView&amp;noscript=1">

The Center for Sales Strategy Blog

One of the Most Important Ways You Can Define Yourself as a Great Sales Coach

business coach.jpeg

Great coaching is hard to find.

Most people aren’t born to coach, but those that are, the ones who are great at growing and developing people, can forever change the lives of those around them.

I talk about coaching in sales and management all the time, but the same lessons can be drawn from and applied to sports, education, really everything. People do not grow in a vacuum.  They only grow in relationship to another person.

Topics: Sales coaching

Keep It Simple, Sales Manager

red tape.jpg

Today we have a guest post from Sherrie Roberts. Sherrie has been crushing sales goals and breaking records for over 20 years from local broadcast to national networks and rep firms. Serving in roles as salesperson, sales manager, General Manger and Founder.


Government is not the only entity wrought with bureaucracy. It’s known to rear its ugly head in all businesses. Systems and policies are certainly vital to accomplish missions and keep chaos at bay. Yet bureaucracy is proof you can have too much of a good thing. Too often we become so ensnared by rules and with making them, that common sense takes a back seat. 

There’s this thing called the “naked rule” that has become somewhat of a mantra in my management career. Once, in a meeting discussing a unique issue that had arisen, one leader proposed a new policy to address said issue. Yet another leader responded, with brilliant hyperbole, “So if an employee showed up naked to work, would we really need a rule that says you have to wear clothes to work?” Thank you Captain Obvious for saving us that day from yet another policy that wouldn’t solve anything. In this case, it would have created unnecessary complication—as is so often the case.

Topics: Sales sales process coaching

5 Practical Ways to Help Salespeople Build On Their Strengths

Performance_rating-1.jpg

A new school year is right around the corner – time for back-to-school shopping and wrapping up summer reading. In preparing for the new year, I came across a poster that my son’s class completed at the end of last year. Each student took home a poster full of compliments from classmates and teachers. In reading through my son’s, I realized that many of the “compliments” were about his talents. For example his teacher wrote, “You are my little leader. You set the mood for the class. If you say ‘yes,’ everyone will follow.” 

I am already noticing that leader talent in my 11-year-old, and others are picking up on it as well. That’s because our strengths are hard-wired in us from a very early age, and when they are strong, people notice and appreciate them. 

Topics: Talent Sales coaching

Managing Highly Talented Salespeople – Is It Worth the Trouble?

coaching_talented_salespeople.jpg

After years of coaching salespeople, I firmly believe that those with extreme talent are much more challenging to coach! As a manager, are you willing to put in the time and effort to coach a talented candidate to greatness?

Topics: Talent Sales coaching

The Compound Effect - Start With the End in Mind

runner2-1.jpg

In a former life, I was a professional triathlete and triathlon coach. I helped athletes with a wide range of athletic backgrounds accomplish one of the greatest physical tests of endurance known to man: completing the Ironman, a combined 2.4-mile swim, 112-mile bike ride, and a 26.2-mile run. When clients would first come to me and ask for advice about their training plan, they would inevitably ask, “What do I need to do to be able to finish the Ironman?” The answer was the same for each client: “You need to be able to swim 2.4 miles, ride 112 miles and run 26.2 miles in one day." That was a very definitive end goal, and the goal had a definitive date. The challenge then became how to take them from where they were physically on that first day, to that end point several months (or for some, years) away, ending at the Ironman finish line.  

Maybe I’m a little late to the party, but I have just been turned on to the book “The Compound Effect” by Darren Hardy. I wanted to share a few thoughts on its relevance to sales managers and leaders—and how it relates to my story of someone training to complete an Ironman. You might not realize it, but some of the challenges that sales managers face when building a sales organization are similar to what triathlon coaches are up against when training an athlete for the challenge of the Ironman. These challenges are: defining the goal, creating the strategy to accomplish the goal, and taking the required steps needed to accomplish the goal.

Topics: Sales sales training coaching

"I Just Hired a Green Salesperson. Now What?"

green.jpg

Most strong managers, when searching for the right talents, skills, and experience, recognize that the talent piece is primary. If a salesperson doesn’t have the talent, he or she can’t be highly successful. Once you have someone who has talent, you can provide the right coaching that turns that potential into skill. So, that leaves only the area of experience where there may be some “give”—which is exactly why I know there is a good chance you have hired some pretty green salespeople.

Topics: Sales sales training coaching

Sales Performance: Winning Teams Have Winning Coaches

coaching_a_team.jpg

I work with a lot of sales teams and business development teams. Some perform well. Some perform not-so-well.

Topics: Talent Sales coaching

What Kind of Caddie Does Your Sales Team Need to Improve Sales Performance?

tee.jpg

I had the opportunity to sit on the number 6 tee box at The Masters Golf Tournament recently, and as golfers and caddies made their way to the tee box, I noticed that the interactions between each one were different. One caddie simply reported the distance to the green, another caddie discussed wind direction and pin placement, and another caddie talked the golfer through the entire shot.

Topics: Talent Sales coaching

Improve Your Millennials' Performance With Real-time Feedback

millennials-1.jpg

We’ve been talking about the Millennial generation for years now. Discussing their behaviors, styles, and attitudes, we have debated how this group will likely affect our business moving forward and how we can best develop them to succeed.

This understanding is vital since they will soon fill half of our entire labor force, and Pew Research reports that 58% of them expect to leave their jobs in three years or less. That kind of turnover can be a killer to a sales organization, so we need to figure them out and connect with them in a meaningful way.

But how? It may not be as hard as you thought!

Topics: sales performance Talent coaching