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The Center for Sales Strategy Blog

HubSpot 3: Dynamic Content and Personalized Marketing

Inbound marketingRecently I wrote a blog post about how dynamic websites with frequently updated content are rapidly replacing legacy “corporate brochure” sites. This trend has never been more evident than after hearing the announcement by HubSpot at Inbound 2012 that they are moving to a more personalized visitor experience.

Topics: content marketing call to action contact form content strategy dynamic contact form lead generation inbound marketing

Blogging for Lead Generation

Developing an effective lead generation strategy for your blog is something not to be taken lightly. If you are expecting your business blog to generate leads, rank higher on Google and increase traffic to your website, you probably want to spend as much time focusing on why you are blogging as you spend concentrating on what you are blogging about.

sales funnel
Topics: content marketing premium content call to action contact form thought leadership lead generation CTA Sales