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The Center for Sales Strategy Blog

Digital Marketing: Content Curation for Thought Leadership

Digital MarketingAre you on Facebook, LinkedIn or Twitter? Do you post articles or links with your comments or insights to share with your friends, business network or colleagues? If so, did you know you are a “Content Curator?”

It’s true. The term “Content Curation” has recently gained popularity in blogging and content marketing communities, and there are several mainstream websites that are receiving millions of visits per month by visitors looking for a single place to get information that’s organized in an easy-to-use format on specific topics. 

Topics: using technology content marketing digital marketing inbound marketing

Sales Strategies: What Marketers Can Expect in 2013

digital sales strategyThe New Year has recently come and gone and we are moving fast into 2013 and trying to put 2012 behind us. If you were like many marketers and business owners, 2012 was full of uncertainty as the economy continued its slow growth rate, the fiscal cliff was looming and we were in an election year. This uncertainty impacted consumer confidence negatively and many businesses held off on capital investments and hiring. What does 2013 hold for us? What can we learn from this to help our sales and marketing strategies?

Topics: using technology content marketing content strategy Digital

Attack of the Zombies—Cyber Monday

inbound marketingI woke up this morning, dreading the 525,600 Cyber Monday emails I would have to sift through to get down to real business today. It was worse than just Cyber Monday email—since I was out of town for Thanksgiving, I hadn't touched a computer since Wednesday afternoon... which meant I also had all the pre-Thanksgiving, early bird and Black Friday notices filling up my inbox.

Topics: email content marketing lead nurturing internet marketing Digital inbound marketing

THAT fast

TwitterA CMO wanted a PR firm that can get to the point. So they sent out an RFP via Twitter. Asked for responses via Twitter.  

Topics: content marketing Needs Analysis inbound marketing Sales

Overcome an Outdated Prospecting Process—Inbound Marketing Forum 2012 Recap

Inbound MarketingThe Center for Sales Strategy's Inbound Marketing Forum was this past week in Atlanta, and I had the honor of being able to attend and to speak at the event.

Topics: content marketing content strategy new business development inbound marketing Sales

Why Media Companies Need to Drop Tradition and Embrace the Inbound Movement

Youve_Got_Leads_Now_What_The_5_Steps_to_Convert_Your_Inbound_Leads_into_CustomersThings have fundamentally changed in the media industry, and I’m excited to have the privilege on November 8th to discuss why inbound marketing will be critical to the next evolutionary phase for media companies.

Currently, a majority of the media companies (TV, Radio, Print etc.) are not using inbound marketing (blogging, thought leadership, lead generation, email marketing and social media) as part of their strategy to increase the number of leads their salespeople are getting—or leveraging it as a way to drive a more retainable revenue stream via their service and advertising offerings.  

Topics: content marketing lead nurturing internet marketing Digital lead generation inbound marketing

What to Do When the Sales Leads Start Flowing

inbound marketing forumSo you drank the inbound marketing Kool Aid and it’s the sweetest you’ve ever tasted. Your team is churning out blog content, and your landing pages are generating leads at a rate you’ve never seen before. Give yourself a pat on the back—you’ve made it further than many other companies (including your competitors). Now that you’re generating leads like a pro, it’s time to look closely at that often misunderstood, nebulous area known as the middle of the funnel.

Topics: content marketing lead nurturing persona lead generation inbound marketing

Reputation management is not "completely wrong"

All day long, my friends have posted Facebook status updates like this, "Go to Google. Click on Images. Type 'completely wrong' and see what images appear." What shows up is a collection of photos of Mitt Romney.*

completely wrong
Topics: Social Media content marketing Digital reputation management inbound marketing

Reason #1 You Need to Jump on the Inbound Marketing Bandwagon

inbound marketing

Topics: content marketing content strategy thought leadership inbound marketing

HubSpot 3: Dynamic Content and Personalized Marketing

Inbound marketingRecently I wrote a blog post about how dynamic websites with frequently updated content are rapidly replacing legacy “corporate brochure” sites. This trend has never been more evident than after hearing the announcement by HubSpot at Inbound 2012 that they are moving to a more personalized visitor experience.

Topics: content marketing call to action contact form content strategy dynamic contact form lead generation inbound marketing