Alina McComas, on January 28, 2013
Brian Hasenbauer, on December 20, 2012
The guiding principle of Inbound Marketing is that by producing quality content you can attract and educate prospective clients about your service offerings, and generate qualified leads. While most inbound marketing efforts focus solely on written blogs, many content marketers are turning to alternative means of publishing including video and audio podcasts.
One of the reasons why podcasting has become so popular with content marketers is that it’s easier than ever to create and distribute podcasts, and reach a large number of listeners. Utilizing show notes or recaps from the podcasts, content marketers can also benefit from the effect that these show notes can have on search engine results.
Kim Peek, on November 18, 2012
This was a big week for social media changes. Here are three stories we think you need to be aware of... and why you should care!
Brian Hasenbauer, on November 16, 2012
The Center for Sales Strategy's Inbound Marketing Forum was this past week in Atlanta, and I had the honor of being able to attend and to speak at the event.
Kim Peek, on October 8, 2012
Matt Sunshine, on October 5, 2012
Innovation is important. We salute all of you that are thinking of—and trying—new ways to add value, deliver service and provide new information to the customers you serve.
Brian Hasenbauer, on September 26, 2012
Recently I wrote a blog post about how dynamic websites with frequently updated content are rapidly replacing legacy “corporate brochure” sites. This trend has never been more evident than after hearing the announcement by HubSpot at Inbound 2012 that they are moving to a more personalized visitor experience.