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The Center for Sales Strategy Blog

Digital Marketing Strategy: Creating Campaigns That Work (Part 1)

Creating Digital Campaigns That Work
Topics: Digital What & Why content strategy internet marketing Digital

Want to Hear Something Awesome?! The Edge Podcast has arrived

describe the imageThe guiding principle of Inbound Marketing is that by producing quality content you can attract and educate prospective clients about your service offerings, and generate qualified leads.  While most inbound marketing efforts focus solely on written blogs, many content marketers are turning to alternative means of publishing including video and audio podcasts.

One of the reasons why podcasting has become so popular with content marketers is that it’s easier than ever to create and distribute podcasts, and reach a large number of listeners.  Utilizing show notes or recaps from the podcasts, content marketers can also benefit from the effect that these show notes can have on search engine results.

Topics: content strategy Digital

Three Big Social Media Stories and How They Affect Your Content Marketing

inbound marketingThis was a big week for social media changes. Here are three stories we think you need to be aware of... and why you should care!

Topics: Social Media content strategy internet marketing Digital inbound marketing

Overcome an Outdated Prospecting Process—Inbound Marketing Forum 2012 Recap

Inbound MarketingThe Center for Sales Strategy's Inbound Marketing Forum was this past week in Atlanta, and I had the honor of being able to attend and to speak at the event.

Topics: content marketing content strategy new business development inbound marketing Sales

Reason #1 You Need to Jump on the Inbound Marketing Bandwagon

inbound marketing

Topics: content marketing content strategy thought leadership inbound marketing

Remembering one of the greatest innovators of all time

innovation and thought leadershipInnovation is important. We salute all of you that are thinking of—and trying—new ways to add value, deliver service and provide new information to the customers you serve.

Topics: content strategy internet marketing thought leadership Digital inbound marketing

HubSpot 3: Dynamic Content and Personalized Marketing

Inbound marketingRecently I wrote a blog post about how dynamic websites with frequently updated content are rapidly replacing legacy “corporate brochure” sites. This trend has never been more evident than after hearing the announcement by HubSpot at Inbound 2012 that they are moving to a more personalized visitor experience.

Topics: content marketing call to action contact form content strategy dynamic contact form lead generation inbound marketing