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The Future of Sales and Marketing

The Center for Sales Strategy Blog

B2B Sales: Hey Salespeople! What Do YOU Recommend?

b2b salesI was recently talking with a sales rep for a heavy equipment company. He sells agriculture and construction equipment, you know tractors, front loaders, bull dozers, excavators, forklifts…big machines most men (and all little boys) wish they had a reason to buy. He was telling me about a particular situation he was working through with a potential customer.

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Topics: developing strengths, sales performance, Sales