Everyone is selling digital marketing today.
Everyone says they are an expert in digital advertising.
From pure digital agencies to traditional media, from digital publishers to full-service advertising agencies, everyone is pushing digital marketing. I'm honestly shocked that when I drop off my laundry that my dry cleaner doesn't offer me an awesome new digital marketing package.
Ok. So, not everyone is selling digital, but it does feel that way.
As a sales manager, you and your staff are facing competition from every angle. You've always had to deal with your traditional competitors, but in the digital realm, you, now, have to compete with those plus every digital media & firm in your market and around the country.
Is your staff ready?
Here are 3 tips that can help prepare your sales team for the reality of the digital marketing landscape: