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The Future of Sales and Marketing

The Center for Sales Strategy Blog

Digital Marketing & Media: 7 Big Things Happening in Social Media

7 Big Things Happening in Social MediaAs social media becomes a more significant component in a company’s marketing strategy, keeping up-to-date on the changes happening in some of the more popular sites also grows in importance. Whether you own a business, sell digital media, or manage digital salespeople, it is important to know what is happening in the world of social media.

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Topics: Social Media, digital marketing, internet marketing, Digital, integrated media solution

Digital Marketing: Don't Forget Mobile in Your Integrated Campaign

digital marketingBuilding an effective marketing strategy has always been important and sometimes daunting task for businesses and it isn't getting any easier! If you've spent any time reading this blog, you know that developing integrated campaigns is key and new studies show how vital mobile has become to these solutions. As a business owner/CMO/part of a marketing department; having a good understanding of this can be vital to your upcoming marketing successes.

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Topics: digital marketing, Digital, integrated media solution, media snacking, mobile

Just Released: Digital Integrated Marketing Infographic

When it comes to conveying your message to your audience, you'll find the sweet spot when you combine the power of traditional media with digital media. The integrated marketing solution provides prospects and customers with both the spark of interest and the depth of information they require to make a buying decision.

Integrated Marketing Solution
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Topics: Digital What & Why, internet marketing, Digital, selling digital advertising, integrated media solution

Should You Have an App for That? [Integrated Marketing Solutions]

should you have an appThere’s been a lot of talk over the last few weeks on the growth of revenue derived from apps; whether it is the adoption of subscription based apps or the in-app purchases consumers have become comfortable making. So comfortable that some say in-app purchases (a.k.a. clicking ‘buy’ in a gaming app) could reach over $4 billion in 2012- double that of 2011! 

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Topics: Digital, selling digital advertising, integrated media solution

The Unsexy Side of Selling Digital Advertising

selling digitalNo question, some amazing online and cross platform campaigns have been produced this year. One of my personal favorites is Intel's Museum of Me. When I see these robust, multimedia campaigns come to life on my iPad, iPhone, or PC screen I am quick to post, Tweet and email links to friends and coworkers who will think it equally as cool. Because after all, when done right, it's another form of entertainment! With all that sizzle online creative can deliver, how much goes into building, designing and implementing such cool ideas?

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Topics: Digital, selling digital advertising, integrated media solution

DIGITAL SALES STRATEGY: Understanding the Digital Scoreboard

scoreboardThis is a great time of year to be a sports fan. Baseball playoffs are close and every weekend brings a plethora of college and professional football games. Every game has its own set of stats to follow, but just looking at the stats the following day doesn’t necessarily tell you who won the game. In baseball, the team with more hits is not always the winner. In football, the winning team could have fewer total yards. The box score stats can help you guess the winner, but they don’t tell the full story of the game.

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Topics: Needs Analysis, Digital, integrated media solution