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The Center for Sales Strategy Blog

Five Metrics to Measure the Success of Your Digital Marketing Efforts


As websites become more and more important in the consumer path to purchase, the need to measure the efficacy of digital marketing also increases. This is a shared burden between those selling digital media and business owners/marketers who are looking to maximize their ROI. We know that “clicks” provide an incomplete picture into the impact of digital advertising, as most users do not click on ads but still find their way to a businesses website after being exposed to ads.  

So what should we look at? Here are five metrics to help give deeper insight into the effectiveness of your digital marketing efforts:

Topics: digital marketing internet marketing Digital integrated media solution SEO inbound marketing

6 Ways to Tell if You Are a Thought Leader

In almost every industry there are people or businesses we think of as being thought leaders. These people and organizations are the ones that you check on regularly with regard to innovation, market challenges and new initiatives. The thought leadership position is certainly an advantageous position to have, as it can help with lead generation, sales, recruitment and retention, new business opportunities, and more. While sometimes this thought leadership position will come about completely organically, many times it is part of an overall sales strategy. Much time and consideration has been put into developing the plan to make this happen.

Topics: internet marketing thought leadership inbound marketing

How to Use a LinkedIn Group to Attract New Business Prospects


Attracting new business prospects is accomplished more easily by genuinely connecting with them and sharing your thoughts, rather than blindly spewing a product pitch. Think about it—if you were considering buying a product or service which of the following selling styles would you prefer?

  • Have a salesperson cold call you and drone on and on, spewing facts and figures about their product—and ultimately try to power close you (even if you are not ready to buy).


  • Get to know the product/service and a salesperson at your own pace—ultimately controlling when to get into a serious dialogue with a salesperson.

Providing insight into how you think—and what you stand for—is called thought leadership. It’s a great way to allow a prospect to ease into a relationship with you. Starting a LinkedIn group is an easy way to get into the thought leadership game and start a dialogue with new business prospects. Here’s how to do it:

Topics: internet marketing thought leadership inbound marketing

Will Your Job Go The Way Of The Dinosaur?


Regardless of the industry you are in, there is no doubt that you run the risk of seeing your job function become extinct. Think about the travel industry. 20 years ago, who would have ever thought it was possible to book a business trip that included two different cities, multiple flights, car rentals, hotels, and more, all without the help of the travel agent?!

That’s not say that all travel agents went away, but the business certainly changed. Today we are going to look at the media industry—specifically, digital media sales managers. Make no mistake—this is not a media-specific issue. The same could happen in many industries.

Topics: internet marketing Digital integrated media solution Management

Generate More and Better Sales Leads in 7 Steps!


According to a State of B2B Procurement study from the Acquity Group, 94 percent of business buyers do some form of online research before they meet with a salesperson. Your prospects are looking online before they agree to an appointment. And if they're finding information and assistance from your competitors instead of you, who do you think they're going to meet with?

Topics: internet marketing Setting Appointments new business development inbound marketing Sales

Improve Your Inbound Marketing with Three Lead Generation Tips

Inbound MarketingYou’ve been working hard at your inbound marketing program… consistently writing interesting and informative blog posts, optimizing with keywords, promoting through your social media pages, and driving new traffic to your website. But the leads aren’t rolling in like you hoped they would and you just can’t figure out why. What could be the problem?  

Topics: content strategy internet marketing lead generation CTA inbound marketing

Digital Marketing & Media: 7 Big Things Happening in Social Media

7 Big Things Happening in Social MediaAs social media becomes a more significant component in a company’s marketing strategy, keeping up-to-date on the changes happening in some of the more popular sites also grows in importance. Whether you own a business, sell digital media, or manage digital salespeople, it is important to know what is happening in the world of social media.

Topics: Social Media digital marketing internet marketing Digital integrated media solution

Digital Marketing: Insights Your Customers Need to Know About

Integrated Solutions 01If you play a hand in your company's marketing efforts or sell traditional media, there's a study worth paying attention to for two reasons:

Topics: internet marketing Digital selling digital advertising integrated media solution

Sales Strategy and Sales Management: What's Important to You?

sales strategy and sales managementAs we head into mid-February, it makes sense to take a look back and review some of the top blog postings of 2012.

Topics: blog internet marketing Management sales performance sales management Sales

Digital Marketing: Creating Campaigns That Work (Part 2)

digital marketing strategyIn Part 1 of this blog series, the question was asked: How do businesses use local media sites to effectively market their business? This is a digital marketing strategy question that is heard frequently and it is for that reason we set out to find an answer.

Topics: Digital What & Why content strategy internet marketing Digital integrated media solution