Alina McComas, on January 28, 2013
Alina McComas, on January 23, 2013
One comment heard often is there is so much to know in digital and it changes all the time… how to keep up with everything? That got me thinking about some of the free resources available to aide in the quest to know more about digital and improve your digital sales strategy.
A study of 21 million email messages sent in 2012 found that email opens and click-throughs have two “primetimes” per day—the first between 8 and 9 a.m., and the second between 3 and 4 p.m.
I woke up this morning, dreading the 525,600 Cyber Monday emails I would have to sift through to get down to real business today. It was worse than just Cyber Monday email—since I was out of town for Thanksgiving, I hadn't touched a computer since Wednesday afternoon... which meant I also had all the pre-Thanksgiving, early bird and Black Friday notices filling up my inbox.
Kim Alexandre, on November 19, 2012
I was at my usual Starbucks getting my usual morning beverage, and while I waited, checked my email as usual. A gentleman in his 70s was behind me asking if I was reading a book on an eReader; apparently he saw me reading one of my lengthy emails and did not know what an eReader looks like.
Kim Peek, on November 18, 2012
This was a big week for social media changes. Here are three stories we think you need to be aware of... and why you should care!
Guest Blogger, on October 31, 2012
Things have fundamentally changed in the media industry, and I’m excited to have the privilege on November 8th to discuss why inbound marketing will be critical to the next evolutionary phase for media companies.
Currently, a majority of the media companies (TV, Radio, Print etc.) are not using inbound marketing (blogging, thought leadership, lead generation, email marketing and social media) as part of their strategy to increase the number of leads their salespeople are getting—or leveraging it as a way to drive a more retainable revenue stream via their service and advertising offerings.
Matt Sunshine, on October 5, 2012
Innovation is important. We salute all of you that are thinking of—and trying—new ways to add value, deliver service and provide new information to the customers you serve.
Whether you’re just getting started, or you’ve been involved with your organization’s lead generation efforts for years, at some point, you’ll hit the wall when it comes to content creation. It can be daunting to come up with something new to say every day. The next time you need something to write about, try one of these tips.
It's official. Google is giving users the opportunity to mute an ad and not see another one from that particular campaign within their display network. This is good news for both advertisers and those who sell digital advertising. Here's why the glass is half full: