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Sales E Books

The Center for Sales Strategy Blog

Step Out of that Comfort Zone: Embrace Technology that Speeds Up the Sales Process


For many of you, the thought of relying on technology to grow your customer base may seem awkward and  uncomfortable. I get it! But I also want to remind you… not that many years ago, using a mobile phone and email for business communications seemed awkward and uncomfortable too. Imagine if you didn't jump on that bandwagon!

Often the things that make us uncomfortable are also the things that grow us.

It's a fact. Using technology to assist in acquiring new customers is effective. But even more importantly, if you are going to survive, it’s essential! 

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Topics: lead generation, marketing automation, sales enablement

How Sales Managers Can Keep Profits Up and Headcount Down


The topic of sales productivity was introduced to me early on in my career when I was a Senior Financial Analyst at EDS (now HP). I can remember putting together the quarterly Strategic Business Unit (SBU) scorecards and having to come up with the sales headcounts and revenue per salesperson. I was always impressed by one business unit in particular that was able to keep their sales headcount down while maintaining a higher profit margin than any other division. The division was headed by one of the younger SBU leaders, and one late evening after reviewing his numbers I asked him how it was he could keep headcount down and sales up. His answer was very revealing.

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Topics: Sales, marketing automation