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The Center for Sales Strategy Blog

Digital Marketing: Don't Forget Mobile in Your Integrated Campaign

digital marketingBuilding an effective marketing strategy has always been important and sometimes daunting task for businesses and it isn't getting any easier! If you've spent any time reading this blog, you know that developing integrated campaigns is key and new studies show how vital mobile has become to these solutions. As a business owner/CMO/part of a marketing department; having a good understanding of this can be vital to your upcoming marketing successes.

Topics: digital marketing Digital integrated media solution media snacking mobile

Does Your Site Need To Be Optimized For Mobile?

site optimized for mobileShowrooming. Most of us have done it—walked into a store, found an interesting product… then pulled out the smartphone to see if we can find the product cheaper online and make a purchase there instead of in the store. This trend is becoming more popular, and it is forcing retailers to boost their existing mobile presence and experience or be left behind.

Topics: customer satisfaction Digital websites mobile