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The Center for Sales Strategy Blog

Save Time by Distinguishing Between Prospects and Suspects

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Developing revenue for nonprofit organizations can be a challenge for many reasons. One of the main reasons is finding potential donors and sponsors who resemble your best partners and meet the following criteria:

Topics: Sales prospecting nonprofit

The Link Between Cause Marketing and Client Needs

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Cause Marketing is a buzzword bantered about by many in the nonprofit sector. To some, the concept is a proven method to help organizations solve business problems via an association with a worthwhile cause. To others, it is merely a tactic designed to pitch and sell sponsorships to nonprofit events and initiatives.

Topics: Sales nonprofit