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The Center for Sales Strategy Blog

What to Do When the Sales Leads Start Flowing

inbound marketing forumSo you drank the inbound marketing Kool Aid and it’s the sweetest you’ve ever tasted. Your team is churning out blog content, and your landing pages are generating leads at a rate you’ve never seen before. Give yourself a pat on the back—you’ve made it further than many other companies (including your competitors). Now that you’re generating leads like a pro, it’s time to look closely at that often misunderstood, nebulous area known as the middle of the funnel.

Topics: content marketing lead nurturing persona lead generation inbound marketing