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Lead Generation Toolbox

The Center for Sales Strategy Blog

Have You Chosen Your Professional New Year’s Resolutions?

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In this first week of 2017, most ofus are thinking about our New Year’s Resolutions and what we can change in the new year to make ourselves better. The usual list of suspects includes a promise to get into the gym more, quitting smoking, losing weight, spending more time with family and friends, getting out of debt, and getting organized. But what about your professional resolutions? Have you determined what commitments you plan to make to achieve your professional aspirations for 2017? 

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Topics: professional branding, selling digital advertising, Sales

How to Position Yourself—Not Just Your Company or Cause

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Defining what position your own professional brand should take is hard work. Which is why most salespeople and development officers are still talking mostly about their company, their products, and their causes on their LinkedIn profile.

It’s important to be proud of your company. If you are, you might even say you’re blessed, or damn lucky, depending on your point of view. But when someone is deciding whether or not they want to take time to meet with you, it’s about you.

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Topics: professional branding, personal brand

The art of asking for sales testimonials

getting referralsMost professional sellers can claim to have many happy customers, but relatively few can prove it. Oh, sure… a renewal is evidence of a customer's contentment. Lots of people know you when you show up at meetings or industry functions. But that kind of evidence will do little good when the subject comes up in the course of a sales call.

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Topics: referrals, professional branding, new business development, sales strategy, Sales

Social Media Explained—in Plain English

social mediaHave you ever found yourself trying to explain the difference between Facebook, Twitter and LinkedIn? How about trying to articulate the draw of a FourSquare, Instagram or newer site like Pinterest? Better yet, how about the reasons why you would want to be actively engaged with multiple social media sites?

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Topics: Social Media, professional branding, Digital, selling digital advertising, sales strategy