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The Center for Sales Strategy Blog

The Impact of Bad Email Etiquette on Sales + 7 Tips to Avoid Clumsy Mistakes

email etiquette for salespeopleRecently, I've had a few run-ins with bad email etiquette. Not just in a quick email thread from a co-worker (I'll admit, my email etiquette gets sloppy in this arena), but I've received emails from salespeople attempting to get me (the marketing manager) to subscribe to their software, utilize their platform, or allocate some of my budget to their product, and all had major email etiquette issues, misspelled my name, or included verbiage that clearly showed me we aren't on the same wavelength. I also received an email from a potential candidate for a freelance writer that included major grammatical mistakes... WHAT!? 

Topics: email salespeople prospecting

Is There Anything Else We Should Be Talking About?

sales managers and salespeople should ask this questionA simple question, right? Yes. But, very powerful. So many salespeople and sales managers have well-planned, beautifully-executed meetings, but inadvertently leave some of the most useful information on the table simply because they forget to ask this simple, shared-control question that can reveal the real priorities for the person with whom they are speaking.  

Topics: key account growth sales management prospecting account list management

Sales Prospecting Tips from A to Z

sales prospecting tipsProspecting for new business is vital to the sustainability and growth of almost every business,  especially in today’s economy. And, whether you’re selling a service, product, or idea, it’s important to balance new business development (or prospecting) initiatives with key account development and growth. Following are sales prospecting tips from A to Z to guide and encourage you as you work to secure that first appointment.

Topics: new business development Sales prospecting

Stop Spending Time with Lousy Prospects: 3 Criteria to Help Qualify Your Prospects

don't waste time when sales prospectingMany sellers struggle to develop new customers. Often this has less to do with the seller’s ability to sell, and more to do with the seller’s ability to select quality prospects.

Topics: sales performance prospecting

Weekly Roundup: Sales Weaknesses That Cripple a Sales Rep's Ability to Qualify + More

weak salespeople ability to qualify when sales prospectingWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: lead generation inbound marketing Sales Wrap-up prospecting

Why You Might Fire Your Best Prospect Before You Get Your First Meeting

why would you fire your best prospectWith a blog title like that, you may be questioning my sanity. Why would you want to fire your best prospect before you've had the chance to even get a meeting? I assure you my thought process here is sane and relates to a problem I see many salespeople face. Sometimes you hang onto prospects, even the very best prospects, too long and it becomes a waste of time and misguided focus that could better serve you to work on other leads.  

Topics: salespeople prospecting

What Does Your Body of Work Look Like To Prospects?

prospecting for salesTHE BOTTOM LINE: There is only one reason why a prospect fails to respond to your calls or emails.  She or he is not convinced you will bring any value to them, and thus, your request for a piece of their precious time gets ignored. If they only knew what you have been able to do to help your clients! The problem is they don’t know.

Topics: prospecting

How to Shorten Your Sales Cycle

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I have been doing sales training and consulting for nearly 20 years and I always get a chuckle when salespeople tell me they need to find ways to close business in two calls. When I hear this today, I wonder where these people are living. Do they live on the same planet as I do? It’s not about the number of calls—it’s about the length of the sales cycle. And the sales cycle doesn’t start until the buyer is ready for it to start.

Topics: inbound marketing sales cycle prospecting

Why Working Out Is a Lot Like Developing New Business

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We are always told to maintain good health by eating right and exercising daily. In order to see the true benefits, it needs to be done consistently. It takes effort and planning to fit it into our busy lives but we do it. We want to remain healthy. If we stop, our health will suffer. It’s a constant in life that takes self discipline and motivation. It isn’t always easy but the benefits for both mental and physical health are tremendous.

Before I had kids, this was a much easier activity to fit into my day. Now that I have three little lives in addition to my own to manage, it takes real effort, commitment and persistence. In the end it pays off tremendously so I find the time. If I stop or take a break, I know it will be that much harder to get back into the routine.

Topics: Sales prospecting

How to Write an Effective Personal Marketing Resume

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Recently I have had several managers asking about the value of a personal marketing resume for salespeople that are struggling with getting that initial call. Personal marketing resumes can be valuable in getting a prospect's attention and communicating how your salespeople can help, if done well. So, how do you get a personal marketing resume started, and what do effective ones include?

Topics: Sales personal brand prospecting