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The Center for Sales Strategy Blog

The New Word of Mouth

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Personal recommendations are a powerful thing. Good or bad, they have the power to persuade us in one direction or another. Think about it—when most of us have little to no knowledge about a particular company or product, we typically ask those whose opinions we trust: family, friends or coworkers. As we all become more and more connected, most of us have also begun to rely on digital reviews.

Topics: referrals Digital reputation management

Reputation management is not "completely wrong"

All day long, my friends have posted Facebook status updates like this, "Go to Google. Click on Images. Type 'completely wrong' and see what images appear." What shows up is a collection of photos of Mitt Romney.*

completely wrong
Topics: Social Media content marketing Digital reputation management inbound marketing