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The Center for Sales Strategy Blog

How to Use the ‘Rule of Three’ to Create Engaging Content + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. How to Use the ‘Rule of Three’ to Create Engaging Content — Copyblogger

What’s so magical about the number three? It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths. It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy. It all comes down to the way we humans process information, and that’s why the Rule of Three will make you a more engaging writer.

 

Topics: inbound marketing Sales Wrap-up

Was It Really a Good Meeting? How to Make Sure Your Prospects Call You Back

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“I had a really good meeting! But. . . I can’t get the prospect to call me back!” or “I had such a great meeting, but I never got an answer to the proposal.” I hear statements like these frequently when working with salespeople. They return from a meeting telling their manager how great it was, but then nothing happens. Wishful thinking sets in. Calls get made to the prospect on a weekly basis, managers ask about it in their weekly meetings, and salespeople start saying, “I don’t know what could have happened—the meeting went so well!”

What does “I had a really good meeting” really mean? For some, it means the meeting was long. For some, it means the prospect opened up and talked a great deal. For some, the client nodded and sounded interested. This list could go on and on.

Topics: successful sales meetings Sales

A Great Sales Story: Getting the First Appointment

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After a workshop I was leading about earning a first appointment with prospects, one of the folks in attendance shared an incredible success story with me.

Topics: Setting Appointments new business development Sales

Killing Your KPI’s

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I bet when you read "Killing your KPI's", your first thought was this was going to be a blog about sales high performers, right?

Not really!

I'm literally telling you that you should KILL your KPI's. As in buried and dead. As in no longer around.  

Ok, that might be a little over the top, but I fear that if I don't push the envelope, you won't get my point about why you shouldn't be basing your sales success on just Key Performance Indicators.

Topics: sales management Sales

5 Skills Every Sales Development Rep Needs to Master in 2018 + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 5 Skills Every Sales Development Rep Needs to Master in 2018 — HubSpot

To be successful next year and beyond, sales development reps need to think outside the box. With the right skills, they’re more valuable than ever before. Here are five skills to focus on gaining or honing. And if you’re a manager, here’s what you should be teaching to your team.

Topics: inbound marketing Sales Wrap-up

Let’s Get Real About How Many Contacts It Takes To Get An Appointment

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There certainly is a lot banter these days about how many contacts a salesperson must make in order to secure an appointment. We all know it takes more than 2 or 3 calls, but how many does it really take and why?

Topics: Setting Appointments Sales

A Sales Tune-Up for Better Performance

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Over time, organizations can begin to lose performance. It can start to feel like the organization is missing a beat, not hitting on all cylinders.  If it was your car, you'd take it into the garage and get a tune-up, but what do you when it's your sales team? 

How about a sales tune-up for your organization? 

A sales tune-up is the perfect way to assess your sales organization through a comprehensive, analytical sales diagnostic. It's a time to step back and assess your organization in a factual and objective manner. A sales diagnostic allows you to dive deep into your numbers, your processes, and your people and objectively determine what is working and what isn't.

Topics: sales management Sales

Don’t Let Your Ego Get in the Way of a Sale

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We’re all familiar with Ego. If someone says you have a “big ego,” you know that’s not a compliment. At least not in most circles. Your Ego is about your survival. At its best, your Ego is simply your awareness of your own identity and how you interact with the outside world.

Let’s look at five strategies your Ego may be using that may be interfering with the way you interact with business prospects and partners.

Topics: successful sales meetings Sales

6 Soft Skills Every Salesperson Needs to Get Ahead + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 6 Soft Skills Every Salesperson Needs to Get Ahead — HubSpot

To know how successful a salesperson is, just look at their numbers. Understanding why they’re succeeding is trickier. In sales, success is a reflection of two things: The strength of their hard skills and the strength of their soft skills. Here are the six soft skills every rep needs to get ahead -- and more importantly, how to develop them.

Topics: inbound marketing Sales Wrap-up

What Does “Sales Strategy” Mean Anyway?

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I hear managers and execs talk all the time about the importance of sales strategy. “Strategy” is one of the words that gets used a lot. (In fact, Webster’s Dictionary says it is in the top 10% of most popular words.) After all, who gets heat for talking strategy? C’mon!

The problem I see in the field is that most sales “strategies” are not really strategies at all. If you look at that definition of strategy, you see, “a careful plan or method for achieving a particular goal, usually over a long period of time.” That means a strategy doesn’t change (or if it does change, this doesn’t happen very often), is long-term, and describes a set of consistent behaviors. Many sales strategies I see are more like tactics: making more calls in a defined period of time, approaching a new group of prospects, or introducing new offers to move the market forward. I am not saying these things are bad, but I am pointing out they are tactics, not strategies. Tactics can be helpful IF they support a strategy.

Topics: sales strategy Sales goals