In business, change is necessary in order to adapt and grow to meet the needs of prospects and clients. Many companies and business executives tend to resist change, because change is hard and uncomfortable.
As a salesperson or a marketing professional, you probably have some good ideas that would help your company achieve its goals. Maybe you want to implement inbound marketing or add webinars or videos to your marketing mix. But how can you sell your ideas to management?
Proposing your change can be a daunting task, and rightfully so—only 54% of change initiatives succeed. To increase the chances of your idea for change to be successful, it can be helpful to use an organized change management system.