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Sales E Books

The Center for Sales Strategy Blog

How to Create a Sales Culture Top Talent Will Love

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Sales managers often ask us how to create the kind of atmosphere where talented people want to be. To create a sales culture that attracts and develops top talent, jobs need to contain an element of fun. Fun isn’t all about ping pong tables and fluffy couches—there are so many other ways to create a fun and inviting culture.

Fun can be spelled out many different ways. Here are just a few.

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Topics: sales management, sales culture, Sales

The Best Way to Sell Change to Management

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In business, change is necessary in order to adapt and grow to meet the needs of prospects and clients. Many companies and business executives tend to resist change, because change is hard and uncomfortable.

As a salesperson or a marketing professional, you probably have some good ideas that would help your company achieve its goals. Maybe you want to implement inbound marketing or add webinars or videos to your marketing mix. But how can you sell your ideas to management?

Proposing your change can be a daunting task, and rightfully so—only 54% of change initiatives succeed. To increase the chances of your idea for change to be successful, it can be helpful to use an organized change management system.

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Topics: sales culture

How to Boost Morale for Better Sales

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Now that 2016 is here, how are you going to improve sales? With the arrival of each New Year we set personal goals, or resolutions. Do you set goals? These goals, hopefully, revolve around what’s truly important to you—what you value.

When it comes to sales, what do you value? If the answer to that question is hitting the numbers, then people are simply stepping stones. When you value people first, you'll watch the numbers stack up. The goal is to invest in people. The return on that investment is huge, because people account for a quality sales operation.

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Topics: sales culture, Talent, Sales

6 Ways Management Can Get the Most from the Talents of Their Team

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The most important job of managers is to coach, develop, and maximize the talents of their direct reports—sales managers developing salespeople and general managers developing sales managers. When people are maximizing the talents they have, sales and productivity will follow.

Here are my top 6 recommendations to improve sales culture and make sure management is getting the most from the talents of the team.

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Topics: sales culture, Sales

10 Questions Sales Managers Should Ask About Their Sales Culture

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Culture is defined as a way of life for a group of people. When in doubt about what to do, the members will fall back on what they have learned from their culture. They don’t even think about it—they just know what their culture would tell them to do.

Business organizations all have a culture, and when you walk into a business and take an instant like or dislike to being there, you are experiencing their culture. Sometimes they don’t even have to say anything—it’s an attitude you can almost feel.

Business-to-business organizations don’t often have potential customers walk into a physical location. Often a salesperson is how the client and prospect experience your organization’s culture. What is your sales culture telling them?

The word culture has roots in the concept “to cultivate.” When you build a culture, you truly are cultivating the behaviors and values of your team. You're setting the bar for what they do when you’re not looking.

Let’s look at 10 questions you can ask yourself to determine what kind of sales culture you are building:

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Topics: sales management, sales culture

How a Holiday Party Can Help You Increase Sales Performance

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When you pay attention, a holiday party can tell you a lot about your team’s talents. And what you learn about each person could change the way you coach them, and make them more successful.

Recently, I talked with a sales manager who took his team on a bowling outing to celebrate the holiday season. It was a fun team building activity, and it also taught him a lot about each person’s strengths.

The organized, fun salesperson on his team planned the entire outing down to the bowling teams and the gift exchange. Everything was perfect, and everyone had a great time.  

The relationship seller got everyone to participate in a hilarious game where you eat disgusting flavored jelly beans. Everyone did what she asked and completely trusted her when she said, “it’s really not that bad.”

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Topics: sales culture, Talent, salespeople

12 Gift Ideas for Sales Managers to Give Their Salespeople

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The holidays are the perfect time to show your team how much you appreciate them. But sometimes it's hard to think of meaningful gift ideas. We've got you covered this year! We collected ideas from our sales consulting staff here at The Center for Sales Strategy (each of whom was once a salesperson and a sales manager) to share with you. Here are 12 gift ideas you can't go wrong with.

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Topics: holiday, sales culture

Leadership Lessons: Leaders Eat Last

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As the son of a Naval Commander, I heard my fair share of military wisdom and leadership advice from my dad as I was growing up at military bases around the world. We were stationed at the Naval Base at Guantanamo Bay, Cuba and in Rota, Spain, and when he wasn’t flying a reconnaissance mission I would regularly hear him say, “Wake up, it’s Zero-Dark-Thirty”, “What’s the sitrep on school?” and “Straighten up your quarters”. Most of the time it went in one ear and out the other as it would with any child or young adult. Now that I am older and hopefully wiser, when I hear retired military personnel like Admiral William H. McRaven (retired) give the commencement address at the University of Texas and provide leadership tips to recent graduates, it’s usually advice that I find worth listening to.    

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Topics: sales culture, leadership