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Sales E Books

The Center for Sales Strategy Blog

Pre-Boarding: Get New Employees Engaged Even Before Their First Day

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OK, seriously, what is pre-boarding?! For most of us, pre-boarding has always been the handshake you get from the hiring manager with the words, “Welcome aboard.” And then, a few weeks later, you start work. That’s it. Nothing fancy, just, "You’re hired." But as most of us are well aware, the job market is changing with lightning speed. Blame it on technology, the Internet or millennials, but we all see the need to change with it. So, what is pre-boarding, and why is pre-boarding so important?

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Topics: sales management, Talent, onboarding

How to Create a Sales Culture Top Talent Will Love

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Sales managers often ask us how to create the kind of atmosphere where talented people want to be. To create a sales culture that attracts and develops top talent, jobs need to contain an element of fun. Fun isn’t all about ping pong tables and fluffy couches—there are so many other ways to create a fun and inviting culture.

Fun can be spelled out many different ways. Here are just a few.

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Topics: sales management, sales culture, Sales

Balancing Time and Performance with Sales Enablement

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Today we have a guest post from Rachel Davidson. Rachel is a content specialist for Highspot, the sales enablement industry’s leading platform for content management, customer engagement, and analytics.


As sales teams grow, it can be challenging to make sure each team member has quick access to resources needed to do the job: case studies, email templates, product sell sheets, whitepapers, etc.

When huge amounts of content are fragmented and spread throughout multiple systems and platforms, reps can spend more time searching than selling. This is where sales enablement technology comes into play. By using a smart sales enablement tools that allow reps to access content and automate tasks, sales teams put themselves in better position to save time and engage customers more effectively.

At its heart, sales enablement creates more opportunities for reps to do what they do best: sell. Today we’re going to share ideas on improving the bottom line of your business by achieving faster conversions and higher sales via sales enablement.

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Topics: sales management, sales enablement

Top 10 Ways to Decrease Turnover on Your Sales Team

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Every sales manager has been there. You spend time and effort selecting just the right candidate. You get your “perfect” AE hired and trained, and they’re doing well. But then you get their two-week notice. Your heart sinks. You have invested time, energy, and most importantly money into this person, only to have them take their talent to another company. What happened?!

We have all heard the phrase, an employee joins a company but leaves a manager. So how can you keep your top talent? How can you become a manager whose people stay?

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Topics: sales management, Talent, salespeople

Three Ancient Leadership Insights to Motivate Your Sales Team

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A leader’s success or failure is dependent on the actions of those they lead. Good sales mangers understand that actions begin with attitude and motivate their team to direct their talents to selling and delivering effective solutions for their clients. The insights of military leaders often apply in business, which is why Sun Tzu’s Art of War is popular reading within the ranks of management.

Success or failure is a result of what people think, feel, and then do. Xenophon was an ancient Greek warrior and philosopher who observed that what soldiers think and feel will affect their actions.

Let’s look closer at three observations he made and how they apply to sales management:

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Topics: sales management, Sales

3 Important Considerations When Your Sales Team Grows

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Today we have a guest post from Danny Wong. Danny is a marketing consultant, sales strategist and writer. He does marketing at Tenfold, a seamless click-to-dial solution for high-performance sales teams. Connect with him on Twitter @dannywong1190.


Growth is good — it means that goals are being met and revenue is up. But hiring new team members brings challenges. The responsibilities of a sales manager change drastically as your sales team expands. Managing a modest team of five to 10 reps is easy when compared to overseeing a department with 30, 40, or 50 salespeople.

Here are three things you must keep in mind as a sales manager as your team begins to grow from small to large:

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Topics: hiring salespeople, sales management, Talent

Sales Coaching: Don’t Let Your Weaknesses Get in the Way of Your Success

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I am really good at showing up on time, coaching people, planning jam-packed vacations, coming up with creative gift ideas, and breaking down something complicated into the key points that everyone needs to understand. Those are my talents—the things that I do well. Maybe even better than others. And, if I really thought about it, I could probably even think of a few more things to add to my short list.

Now, ask me to make a list of things I’m not very good at—the things I’ve worked hard at but never seem to be able to do as well as others…. Well, that could go on all day! Playing tennis, building budgets, writing in straight lines on a white board, singing in tune…. Seriously, I could fill the page!  While practice might make me a bit better, I will never achieve greatness.

And as much as that bugs me, it’s pretty normal. We all have strengths but we have MANY more weaknesses than we have strengths. And that’s okay, because no one succeeds based on their weaknesses.

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Topics: key account growth, sales management, Talent, Sales