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The Center for Sales Strategy Blog

How to Finally Align Sales and Marketing to Nab Great Leads

sales and marketing alignment to get more leadsThis article was originally published on Sales & Marketing Management.

Topics: sales strategy sales performance leads sales and marketing alignment marketing strategy sales leads

Track These 4 Activities to Help Your Salespeople Grow Their Sales Performance

sales-manager-help-salespeople-through-sales-processAs a former sales manager, I often struggled with the line between being a supportive and understanding manager, and holding my sales team accountable. One day, after hearing excuse after excuse about why so-and-so wasn't going to buy such-and-such, I threw my hands up and asked myself, if all of this feels so out of my control, what is in my control? What can I focus my team on that ensures we win where we need to win?  

Topics: sales performance sales management

Fixing Your Leaky Bucket: Account List Management Strategy

target-account-account-list-management-strategyHave you ever tried to fill a leaky bucket? Pouring water into the bucket while water leaks out from the bottom is a fruitless process and a waste of time. The net result is a partially-filled bucket!

Topics: sales strategy sales performance sales management account list management

What’s Your Account List Management Strategy?

account list management strategyToo many sales organizations do not have an account list management strategy (ALMS) or they have one that provides little strategic value. In mature businesses, the lack of a priority-based ALMS is often tied to the following:

Topics: sales performance sales management account list analytics account list management

Explorers Needed

salespeople explore needs of prospectsMarco Polo, Christopher Columbus, and Magellan.

These are legendary explorers who set out to discover the great unknown of our world! These men were brave, bold, and courageous. They feared nothing. They were willing to risk it all for the sake of discovering a new world!

Topics: customer focus Needs Analysis sales performance salespeople

5 Steps to a Precise Internal Sales Diagnostic

internal sales diagnosticThis article was originally published on Sales & Marketing Management.

Sales leaders are responsible for more than closing deals. Teams depend on them to see the big picture, measure current strategies, and evaluate new opportunities. Sales diagnostics help leaders see their operations from all sides so they can identify bottlenecks and keep revenue climbing.

Topics: sales performance Sales sales process sales diagnostic

4 Ways for Salespeople to Gain Respect

salespeople gain respectIt's not hard, trust me. So few people do these simple things, but doing them makes you stand out and earn the respect you deserve. If you want to be treated as a professional, someone who is trustworthy and worth an investment of time, do these four easy things and prove it to your prospects and clients. 

Topics: sales performance sales culture salespeople

The Key to Turning Talent into Performance in Sales

sales performanceNothing fires me up like facilitating the Talent Focused Management live simulation workshop. The lessons are powerful, and the takeaways are career-changing! Following last week’s workshop, I asked our participants to share one of their greatest lessons learned from the program, and one response really stood out for me. 

Topics: sales performance sales management Talent

3 Keys to Sustainable Sales Performance

key to sales performance

Think of sales performance as a three-legged stool. When all three legs are strong, there is nothing sturdier. But if one of the legs isn’t holding up its weight, the stool can no longer do its job. Just as you need all three legs on that stool, so too must a sales organization have three solid legs to carry the weight of the expectations placed on it.

Topics: Management sales performance

Tech We LOVE: 3 Must-Have Tools for the Top Salespeople

tools for top salespeopleI’ve heard many people say that selling is more of an art rather than a science, but what if science could increase the effectiveness and efficiency of that art? Today, we have access to a mass amount of technology and tools that not only enable us to get more done in a shorter amount of time, but that also allow us to be more competitive and just all around better at the tasks we have to tackle daily.

There are many different sales technology, software, and gadgets available to us, but here are a few tools we consider ‘must-haves’ for the top salespeople.

Topics: sales performance salespeople