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The Center for Sales Strategy Blog

For Top Sales Performance, Treat Your Salespeople Like Clients

For Top Sales Performance, Treat Your Salespeople Like Clients

Top sales people work with their clients to drive organizational success. Sales Leaders should do the same with their top sellers. Treat them like you would a top/Key account, and they will want to thrive in your organization for many years to come.

Sales leaders play a pivotal role in driving success. Not only are they responsible for meeting revenue targets, but they are also charged with the task of managing, developing, and retaining top sales talent.

Topics: sales performance sales team sales talent

10 Things Managers Do To Build a Healthy Sales Pipeline

Healthy Sales Pipeline

As a sales manager, imagine how much better your life would be if you were consistently able to:

  • Forecast with better accuracy
  • Improve the sales performance of your team

These elements are important, and delivering one or the other is not an option. When you have a healthy sales pipeline that is regularly monitored, both can be easy to achieve.

Topics: sales performance sales pipeline pipeline management

Mastering the Art of Sales with AI: Best Practices and Strategies for Boosting Your Team's Performance

Mastering the Art of Sales with AI

Sales is the backbone of any successful business, and with technological advancements, it has become even more critical to stay ahead of the curve.

Artificial intelligence (AI) has revolutionized how we approach sales, providing businesses with the tools they need to improve their team's performance and boost revenue. Mastering the art of sales with AI requires a combination of best practices and strategies that can help businesses stay competitive in today's fast-paced market.

Whether you're a sales manager looking to improve your team's performance or a business owner seeking to increase your bottom line, this guide will provide you with the insights and strategies you need to master the art of sales with AI. From leveraging data analytics to improving customer engagement, let’s explore the best practices and strategies to help you take your sales game to the next level.

Topics: sales performance AI

The Importance of Asking Quality Questions in B2B Sales

The Importance of Asking Quality Questions in B2B Sales

Have you ever experienced having to answer the same questions twice during a doctor's appointment?

It’s frustrating, but it can also make us reflect on the questions we ask our prospects. Are we asking the right questions to make us think deeper if it were our own business?

Even the most experienced salesperson can overlook the importance of being highly prepared for the initial needs analysis. To address this, you can start implementing "The 5-Phase Hourglass Needs Analysis" for all new business calls and existing clients you want to grow.

Topics: Needs Analysis sales performance

Can Sales Ability Really Be Taught?

 Can Sales Ability Really Be Taught

Ask any top seller who has been around for a while, and they’ll tell you that most people are not born and built for sales. It’s a tough field, and it requires a very specific set of talents.

Think of your talents as your hardwiring.

Your innate thoughts, feelings, and behaviors are set at a very young age, and once they are hard-wired, your knee-jerk responses remain pretty consistent over time. If you were highly competitive as a kid, you’re probably still highly competitive.

In other words, if you couldn’t resist rising to a challenge on the playground (“I bet you can’t jump high enough to touch the top of the fence”), you are probably just as likely to do the same today (“I bet you can’t increase your new business development by 10% this year.”)

Topics: developing strengths sales performance

5 Questions to Ask Yourself When a Salesperson is Underperforming

5 Questions to Ask Yourself When a Salesperson is Underperforming

One of your most important jobs as a leader is to mentor and coach, but it can be one of the most difficult parts of your job if you have an underperforming seller on your team. It’s easy to think things like “they’re not working hard enough,” “they aren’t motivated,” or maybe even “it’s time to throw in the towel.”

Before you take drastic measures and place the blame on your underperformer, here are five questions to ask yourself.

Topics: sales performance sales talent

Media Sales Report – Industry Outlook & Culture with Beth Sunshine

Improving Sales Performance Podcast - Ep. 56 - Culture and People with Beth SunshineThis season on Improving Sales Performance, we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.     

In each episode, Matt Sunshine is joined by a rolling roster of outstanding experts from our team here at The Center for Sales Strategy.   

Here, Matt is breaking down the Industry Outlook & Culture Section of the Media Sales Report with SVP/Partner at Up Your Culture by The Center for Sales Strategy, Beth Sunshine. 

Together, Matt and Beth give their take on some top questions that arise from the report, like: 

  • How can sales managers better communicate and express their optimistic industry outlook to engage and inspire their teams?   
  • What can sales managers do to turn a less-than-ideal company culture into one that their salespeople would evangelize about? 
  • What is causing such different perceptions of what the ideal hybrid model should be? 

Topics: sales performance podcasts media sales report employee engagement

Media Sales Report – Sales Enablement with Dani Buckley & Emily Hartzell

Improving Sales Performance Podcast - Media Sales Report, Sales Enablement Episode with Matt Sunshine, Dani Buckley, and Emily Hartzell

This season on Improving Sales Performance, we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.  

In each episode, Matt will be joined by a rolling roster of outstanding experts from our team here at The Center for Sales Strategy.

Here, Matt is breaking down the Sales Enablement section of the Media Sales Report with VP/GM at LeadG2 by The Center for Sales Strategy, Dani Buckley, and Senior Consultant, Emily Hartzell.

Together, Dani and Emily give their take on some top questions that arise from the report, like:

  • What would you tell those sellers and sales managers who feel as though their sales collateral pieces are lacking?
  • What are the first features of a website that you look for in order to most easily communicate who your company is and what problems you solve?
  • How would you suggest building a better bridge of communication between marketing and sales?

Click here to listen to this episode on your preferred podcast platform or keep reading as we break down the conversation from this episode. 

Topics: sales performance sales enablement podcasts

How Consistent is Your Feedback?

 How Consistent is Your Feedback

Have you ever played the hot and cold guessing game? “You’re freezing cold, you’re thawing out, you’re getting warmer, you’re on fire!”

The person in charge of the game hides an object and then gives you feedback based on how close (hot) or far (cold) you are from what they’ve hidden. Now imagine searching for their hidden object without receiving any feedback on how hot or cold you are. The best-case scenario would be accidentally stumbling on the hidden object. The worst-case scenario would be continuing to wander aimlessly, and likely throwing in the towel due to frustration or hopelessness.

The more feedback you’re given, the more your game performance improves. If the feedback stops, your progress stops with it. The same can be said for your team members. The most effective leaders provide consistent feedback to their people.

Topics: sales performance feedback

3 Ways to Achieve Sales Performance Improvement

3 Ways to Achieve Sales Performance Improvement

Tom Brady, Michael Jordan, and Tiger Woods are all known for their exceptional talent and success in their respective sports. However, they also have something else in common: they all had coaches who played a significant role in their careers.

Some might argue that it was their coaches — Bill Belichick, Phil Jackson, and Earl Woods —  who helped turn their natural talent into the greatest athletes of their sports. It's clear that even the best of the best need and value the guidance of a coach.

Topics: sales performance growth guide