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The Center for Sales Strategy Blog

Why You Might Fire Your Best Prospect Before You Get Your First Meeting

why would you fire your best prospectWith a blog title like that, you may be questioning my sanity. Why would you want to fire your best prospect before you've had the chance to even get a meeting? I assure you my thought process here is sane and relates to a problem I see many salespeople face. Sometimes you hang onto prospects, even the very best prospects, too long and it becomes a waste of time and misguided focus that could better serve you to work on other leads.  

Topics: salespeople prospecting

Sell Smarter with Social Selling on LinkedIn

social selling on linkedinSocial selling. It’s not just an industry buzzword. It’s a legitimate technique that salespeople should use to build and maintain relationships within a social network that a salesperson and their customers already trust.

Topics: Social Media Sales Brand and Connect salespeople personal brand

Tech We LOVE: 3 Must-Have Tools for the Top Salespeople

tools for top salespeopleI’ve heard many people say that selling is more of an art rather than a science, but what if science could increase the effectiveness and efficiency of that art? Today, we have access to a mass amount of technology and tools that not only enable us to get more done in a shorter amount of time, but that also allow us to be more competitive and just all around better at the tasks we have to tackle daily.

There are many different sales technology, software, and gadgets available to us, but here are a few tools we consider ‘must-haves’ for the top salespeople.

Topics: sales performance salespeople

The Secret to Finding Your Next Sales Superstar

finding your next superstar salespersonSuperstar salespeople have a unique combination of talents that lead to excellence, and this combination of talents is very rare. It can be tough to find the people with all of the right "stuff" who have the potential for greatness.

Topics: hiring salespeople Talent salespeople

How to Hire Better Salespeople and Decrease Turnover

how to hire better salespeople

Topics: hiring salespeople Talent salespeople talent dashboard

Replace HR with an HF Department


I wonder if we could all treat people better if we replaced human resources with a department focused on human flourishing (HF). People are certainly more human than they are resources, but I wonder if there is a better way to think of them than merely resources. One of the dictionary definitions of flourish is "to thrive or grow luxuriantly." Pretty cool way to think of your people.

Topics: sales management Talent salespeople sales training

This Should Have Been An Email

coffemugAs an Account Executive, we hated when it happened.

As a Sales Manager, we might have done it a few times... ok... we probably did it a lot. 

We turned an email into a sales meeting (or for us older guys... a memo). 

Topics: successful sales meetings sales management sales culture salespeople

How To Create A Ten-Year Experience In Two Minutes

delighting customers with lead acronymI think we’d all agree that long-term relationships are gold in the business arena, and long-term relationships begin with the very first interaction that delights a customer and are fed by every other interaction subsequently. 

Topics: salespeople sales training

Tell a Story to Improve Your Sales Strategy


Don’t you love a good story? We all do.

Even before the days of romance novels, adventure movies, television shows, and Broadway productions, there was storytelling. The art of storytelling goes back thousands of years and served as the primary way for one generation to hand down knowledge and wisdom to the next. People learned about their culture, community values, and the most important life lessons through the meaningful stories shared by those who knew.

Stories help us to guide and teach, and they allow us to communicate our feelings in a way that can be very persuasive to others. So the question is, why do we not use storytelling in sales? It seems it would just make sense. 

Topics: sales management Sales salespeople

What Are You Doing to Manage Your Reputation as a Sales Professional?


Do you read online reviews? Of course you do. Most people check out customer feedback before committing to buy a product or service these days. There is an entire industry dedicated to reputation management. The question is: what are you doing to manage your own reputation as a sales professional? Here is one simple method that can help you.

I have sat with hundreds of salespeople who tell me stories about what their customers have told them in various conversations. Things like how valuable their ideas were, how much they appreciate their outstanding service, how much they understand about their business, how valuable they are as a partner—the list goes on. The tragedy is that most often, those comments are never seen or heard by anyone else. Too bad. If only prospects who don’t know you very well knew what it was like to work with you, they might be quicker to accept an appointment.

Topics: Sales salespeople