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The Center for Sales Strategy Blog

Five Metrics to Measure the Success of Your Digital Marketing Efforts

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As websites become more and more important in the consumer path to purchase, the need to measure the efficacy of digital marketing also increases. This is a shared burden between those selling digital media and business owners/marketers who are looking to maximize their ROI. We know that “clicks” provide an incomplete picture into the impact of digital advertising, as most users do not click on ads but still find their way to a businesses website after being exposed to ads.  

So what should we look at? Here are five metrics to help give deeper insight into the effectiveness of your digital marketing efforts:

Topics: digital marketing internet marketing Digital integrated media solution SEO inbound marketing

What You Need to Know About All This Google Encryption Talk

Google changes to your digital marketing strategyThere’s a good chance you’ve heard some things in the past few days about Google announcing changes to their keyword data. In case you haven’t heard, or if you’re just not sure what it all means, here’s an update: 

Topics: content marketing SEO inbound marketing

Top Five Inbound Posts of 2013 to Improve Your Lead Generation

describe the imageInbound marketing is your ticket to not only being part of the dialogue but having the ability to start conversations with your top prospects and your best clients. This is done by publishing online content through your website and blog, and providing ways for visitors to qualify themselves. Creating content and generating leads are at the core of a successful inbound marketing program and we help businesses every day develop and execute successful inbound strategies. However, you too can start implementing a plan that will help you get found online, fill your lead funnel, and find new customers. 

Topics: digital marketing integrated media solution lead generation SEO inbound marketing

Inbound Marketing Strategy: Three Easy Ways to Optimize Your Blog with Keywords

Inbound Marketing StrategyThe primary focus of your inbound marketing strategy should be to get your business found by new visitors, and then convert them into qualified sales-ready leads. One of the primary places to do this is on a company blog. There are many other additional benefits such as developing thought leadership and providing value to current clients, but at the end of the day it’s lead generation that makes inbound marketing such an irresistible and powerful tool.  

Topics: lead generation SEO inbound marketing