Dani Buckley, on September 8, 2016
There was a time when business people needed to be persuaded to get active online. Most of you are already active on social media. The big question now is how to use social media to build your business.
Thanks to technology that enables people to learn just about anything in a matter of seconds, the buying process has become more personal. Thanks to the fact that every online buying experience is customized to the individual, people are starting to expect the B2B buying experience to follow suit.
A salesperson who hasn’t done their research and isn’t coming to the first appointment with very specific ideas on how to provide relevant value to a prospect isn’t going to make a sale.
Greg Giersch, on February 10, 2016
The top three social channels being used most often by B2B marketers won’t surprise you, the ones they find most effective may. According to research from the Content Marketing Institute, LinkedIn, Twitter, and Facebook are still the top choices. YouTube and Google+ are also substantial for usage. Which channels on the top 10 list below are you using?
Social media gives salespeople opportunities they just didn't have several years ago. It's much easier to connect with prospects now, and as long as you do it right, you can see significant results (i.e. landing more appointments with target prospects!). Here are three simple steps to get started with social selling.
Brian Hasenbauer, on September 2, 2015
Over the years, as sales and marketing has become more automated, it’s become increasingly important for salespeople to differentiate themselves from others and to provide value throughout the sales process. With control of the sales process having shifted from sellers to buyers, the B2B buyer now holds the cards, and does approximately 60% of his or her research before ever feeling the need to contact a salesperson.
Some of the ways that a salesperson can provide value throughout the sales process is by being seen as a thought leader and credible member of the industry that they are a part of. Social media has come to play a big part in establishing yourself as an expert in your field and having your profile elevated.
Here are three ways that salespeople can stand out using social media:
The movie Chef, starring Jon Favreau, John Leguizamo, and Sofia Vergara was in the theaters last year, and is now available on Netflix and for rental.
Some called it “the feel-good movie of the year” — and I agree — but it’s also a GREAT way to get up to speed on Social Media!
"Things were so much simpler before Apple," says my 11 year old daughter after a recent panic attack over the thought of losing her Instagram followers and pictures. Her iPod Touch was a lemon and luckily under warranty, but the time between her device crashing and her logging back into her Instagram app was pure torture… for both of us!
As social media becomes a more significant component in a company’s marketing strategy, keeping up-to-date on the changes happening in some of the more popular sites also grows in importance. Whether you own a business, sell digital media, or manage digital salespeople, it is important to know what is happening in the world of social media.
Brian Hasenbauer, on April 6, 2013
Mad Men Season 6 debuts this Sunday on AMC and over the past several seasons the show has done a great job of showing a society in change and how the advertising world has evolved to adjust to these shifts in society’s norms.