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The Center for Sales Strategy Blog

Want to Take Sales Coaching to the Next Level? Get the Owner’s Manual!

business-woman-readingI grew up as the only girl with three brothers in the house—and a lot of laundry! That machine ran non-stop and I was always enlisted to help.

It was simple enough: Load the clothes, add some soap, turn and pull the big knob, and presto!—the clothes are getting washed. Sure, once in a while I put something red in with the whites and had a problem, but, for the most part, is was simple enough.

Well, I recently bought a new washer and dryer… and oh, how times have changed! That big knob you turn and pull? Gone. These new appliances look like space machines loaded with the latest technology. Aquajet! Sensors! Steam! A bedding setting! There’s even a function called “waterproof.” Whoa. It’s complicated.

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