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The Center for Sales Strategy Blog

If You Forget About Lead Gen, You Can Forget About Growth

lead generation for sales growth

This article was originally published on Entrepreneur.com.

Topics: content strategy thought leadership lead generation sales and marketing alignment

Do You Have These 6 Characteristics of an Industry Thought Leader?

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In almost every industry, there are a few people or businesses that watch trends, see where the industry is headed, and share unique insights—thought leaders. These people and organizations are the ones that you check on regularly for innovation, market challenges, new initiatives, etc.

The thought leadership position is certainly an advantageous position to have, as it can help with generating sales, lead generation, recruitment and retention, and new business opportunities. While sometimes this thought leadership position will come about completely organically, many times it is part of an overall sales strategy and much time and consideration has been put in to developing the plan to make this happen. 

Topics: thought leadership Sales

6 Ways to Tell if You Are a Thought Leader

In almost every industry there are people or businesses we think of as being thought leaders. These people and organizations are the ones that you check on regularly with regard to innovation, market challenges and new initiatives. The thought leadership position is certainly an advantageous position to have, as it can help with lead generation, sales, recruitment and retention, new business opportunities, and more. While sometimes this thought leadership position will come about completely organically, many times it is part of an overall sales strategy. Much time and consideration has been put into developing the plan to make this happen.

Topics: internet marketing thought leadership inbound marketing

How to Use a LinkedIn Group to Attract New Business Prospects

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Attracting new business prospects is accomplished more easily by genuinely connecting with them and sharing your thoughts, rather than blindly spewing a product pitch. Think about it—if you were considering buying a product or service which of the following selling styles would you prefer?

  • Have a salesperson cold call you and drone on and on, spewing facts and figures about their product—and ultimately try to power close you (even if you are not ready to buy).

                                                                  OR

  • Get to know the product/service and a salesperson at your own pace—ultimately controlling when to get into a serious dialogue with a salesperson.

Providing insight into how you think—and what you stand for—is called thought leadership. It’s a great way to allow a prospect to ease into a relationship with you. Starting a LinkedIn group is an easy way to get into the thought leadership game and start a dialogue with new business prospects. Here’s how to do it:

Topics: internet marketing thought leadership inbound marketing

Get Serious about Lead Generation

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If you're blogging to generate leads, developing an effective lead generation strategy is something not to be taken lightly. If you are expecting your business blog to generate leads, rank higher on Google and increase traffic to your website, you probably want to spend as much time focusing on why you are blogging as you spend on what you are blogging about.

Topics: content marketing content strategy thought leadership inbound marketing

5 Ways to Position Yourself as a Thought Leader

thought-leadershipWe've talked a lot about thought leadership, and what it means for you and your business. Positioning yourself as a thought leader will not only bring more people to your website, but it'll present you with new business opportunities, invitations to speak at conferences, and more.

Topics: thought leadership inbound marketing

How Advertorials and Inbound Marketing Work Together

Inbound MarketingWhen I used to sell print ads in a national sports publication I was always a proponent of advertorials when it related products or services needing additional explanation. Clients would be able to use a short "article" to detail solutions to problems or discuss certain issues relevant to the target audience. I thought this was great and usually my clients saw some great results.  

Topics: thought leadership inbound marketing

Reason #1 You Need to Jump on the Inbound Marketing Bandwagon

inbound marketing

Topics: content marketing content strategy thought leadership inbound marketing

Remembering one of the greatest innovators of all time

innovation and thought leadershipInnovation is important. We salute all of you that are thinking of—and trying—new ways to add value, deliver service and provide new information to the customers you serve.

Topics: content strategy internet marketing thought leadership Digital inbound marketing

Blogging for Lead Generation

Developing an effective lead generation strategy for your blog is something not to be taken lightly. If you are expecting your business blog to generate leads, rank higher on Google and increase traffic to your website, you probably want to spend as much time focusing on why you are blogging as you spend concentrating on what you are blogging about.

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Topics: content marketing premium content call to action contact form thought leadership lead generation CTA Sales