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Lead Generation Toolbox

The Center for Sales Strategy Blog

125 Conversation Starters For Virtually Any Situation + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1125 Conversation Starters For Virtually Any Situation HubSpot

A good conversation starter can transform an awkward, stilted conversation into an interesting, enjoyable discussion. That’s important in sales, as having several conversation starters up your sleeve will help you form connections with prospects, referrals, and potential partners. In other words, the ability to start a conversation translates to real business. What makes a good conversation starter? Here are 125 ideas.

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Topics: inbound marketing, Sales, Wrap-up

How to Regain Your Prospect's Trust After You've Messed Up + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1How to Regain Your Prospect's Trust After You've Messed Up HubSpot

It can be a difficult task to build trust and credibility with prospects and customers. It is even harder when attempting to rebuild trust after it has been damaged. There's an elephant in the room that can feel uncomfortable to talk about, but is impossible to ignore. How can you get past the elephant in the room to get back to selling? The following four-step process will help you rebuild trust with your customers and prospects.

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Topics: inbound marketing, Sales, Wrap-up

The Sales Manager’s Guide to Running a Successful Sales Role Play + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1The Sales Manager’s Guide to Running a Successful Sales Role Play HubSpot

Adapting the key concepts from a rehearsal-style role play model can help your reps perfect their messaging, reveal how they react under specific circumstances, and give them the opportunity to practice more effective behaviors. Use the following five guidelines to turn sales role playing into a valuable learning tool for internalizing knowledge and adopting new skills and practices.

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Topics: inbound marketing, Sales, Wrap-up

Navigating the New LinkedIn User Interface [Guide] + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1Navigating the New LinkedIn User Interface [Guide]— Social Media Today

Are you feeling overwhelmed with the new LinkedIn user interface? You may be trying to figure out how to do or access some of the things you're used to on LinkedIn. This article outlines the changes to the new UI so you can become accustomed to what’s changed, what’s lost and what’s still available.

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Topics: inbound marketing, Sales, Wrap-up

Why Disastrous Sales and Marketing Misalignment Persists (& How to Fix It) + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1Why Disastrous Sales and Marketing Misalignment Persists (& How to Fix It) — HubSpot

Sales and marketing teams both directly touch the customer, but for some reason, the average company just can’t find a common ground after that. However, consider that more than 50% of the success of a social selling ecosystem within your company is going to start and end with Marketing! This article offers practical advice on how to get Sales and Marketing working together.

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Topics: inbound marketing, Sales, Wrap-up

6 Unexpected Questions That Reveal What Your Prospect Is Really Thinking + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1. 6 Unexpected Questions That Reveal What Your Prospect Is Really Thinking — HubSpot

Most prospects get the same questions from salespeople over and over again. Using any of these cliché, routine questions harms your credibility. Rather than seeing you as a trusted advisor, the buyer associates you with all the other reps they’ve ever spoken to. In addition, your prospect will go on autopilot and recite the same answer they’ve given on previous sales calls. You’ll lose the chance to get information your competition doesn’t have. To maintain authority, keep the buyer’s attention, and find out what they’re really thinking, ask questions they’re not expecting. 

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Topics: inbound marketing, Sales, Wrap-up

How Marketing Must Evolve: 19 Leaders Peer Into Content’s Future + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1How Marketing Must Evolve: 19 Leaders Peer Into Content’s Future — Content Marketing Institute

What do you envision for the future of content from a marketing perspective, and how do marketing teams need to evolve to prepare? The CMI editorial team recently put this question to the pros who will present at the Intelligent Content Conference March 28–30 in Las Vegas. Here's what they said.

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Topics: inbound marketing, Sales, Wrap-up

How to Know Exactly What Content to Deliver to Convert More Prospects + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1How to Know Exactly What Content to Deliver to Convert More Prospects Copyblogger

How do you know what content to send to prospects when? Whether it's top-of-the-funnel marketing content, sales collateral, or something in between, it's critical to get content delivery right. This article provides a content mapping framework from the perspective of the hero's journey.

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Topics: inbound marketing, Sales, Wrap-up

How to Take Advantage of LinkedIn's Updated Search System + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1How to Take Advantage of LinkedIn's Updated Search System Social Media Today

LinkedIn recently announced that its updated desktop design will hit profiles worldwide within the next few weeks. And while the new look and updated functionality is interesting, the biggest takeaway is an improved ability for you to leverage any original content you publish on the platform as a gateway to new business. Learn more.

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Topics: inbound marketing, Sales, Wrap-up

LinkedIn's Major Makeover Is Designed To Make You Want To Actually Use LinkedIn + More

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We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

1LinkedIn's Major Makeover Is Designed To Make You Want To Actually Use LinkedIn — Fast Company

This cleaner, faster desktop version of LinkedIn makes it easier to read news, connect with people, and spruce up your profile. Check out the details.

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Topics: inbound marketing, Sales, Wrap-up