There is an old saying that goes like this: When is the best time to plant a tree? 20 years ago, of course. When is the next best time to plant a tree? TODAY!
That saying is the perfect way to describe what is going on with sales and marketing these days. So many organizations are tasking their salespeople with 100% of the lead generation as well as having them figure out on their own the very best way to pull prospects through the sales process.
Successful companies have learned that using marketing to help with lead generation and providing amazing thought leadership can actually speed up the sales process and drive more sales. Leads are generated through the marketing system and salespeople are freed to focus on converting the leads to customers.
If you have not started using marketing techniques to drive lead generation and to help sales then you are missing out. In fact, it was almost three years ago today that I was speaking to the Broadcasting community in Germany about this very subject. Enjoy this three-year-old video; it still applies today.
So, if you did not plant that tree 20 years ago (most did not), then why don’t you start today?