We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. The Sales Manager’s Guide to Running a Successful Sales Role Play — HubSpot
Adapting the key concepts from a rehearsal-style role play model can help your reps perfect their messaging, reveal how they react under specific circumstances, and give them the opportunity to practice more effective behaviors. Use the following five guidelines to turn sales role playing into a valuable learning tool for internalizing knowledge and adopting new skills and practices.
2. LinkedIn Adds New Search Options to Sales Navigator — Social Media Today
As part of LinkedIn’s recent user interface overhaul, the professional social network removed some of the search functionalities and options from their lower paid tiers. These more advanced search tools have been moved up to the more expensive Sales Navigator platform. To further boost Sales Navigator as an option, LinkedIn has this week announced a new set of search options available within the Premium offering. Here's what you need to know.
3. Key Trends All Marketers Need to Know About Advertising in 2017 — Salesforce
Salesforce has just released new research on the latest trends in digital advertising, focusing on specific verticals such as B2B and professional services. Check out the findings here.
4. 3 Simple and Effective Keyword Research Tips — Copyblogger
Content marketers know that keyword strategy is an essential component of a successful program. But it's not always easy to determine what keywords you should focus on. Here are three quick tips for solid keyword research.
5. Poll: Consumers More Likely to Buy From Brands They Follow Online — PR Daily
Many marketers struggle with how to spend their time crafting and publishing content online—and what will best engage consumers of all ages. A new survey by Sprout Social can help shed light on the dilemma. It recently surveyed 1,000 consumers in three generation brackets: millennials (ages 18 to 34), Generation X (ages 34 to 54) and Baby Boomers (ages 55 and up). Here’s what brand managers should know: