We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. Why It’s Important to Update Your CRM During Lead Nurturing — Business 2 Community
Many salespeople are pretty good at entering new prospects into the CRM. But it's important to keep the CRM updated throughout the lead nurturing process. This article explains why.
2. Quit Making Case Studies & Start Creating Great Customer Stories Instead — The Daily Egg
This title is a bit clickbaity—the article is not saying to toss out your case studies. But as the article explains, many case studies are just plain boring because they don't tell the customer's story in an engaging way. This article is worth reading, and you'll also find a template for an engaging customer story.
3. 10 Pieces of Sage Advice for Public Speaking Success — PR Daily
Speaking engagements are one great way to build your personal brand. But if you're not experienced at speaking in public, you may hesitate to get out there. This article offers up some solid advice that will give you confidence and help you improve your speaking skills.
4. How to Double Your Email Open Rates Using This 3-Step Process — HubSpot
Customization and personalization aren’t the same thing. Personalization is better than a truly generic email, but it’s not enough. Buyers can tell the difference between a canned template and an email that’s specifically written for them. This article shows you how to craft a unique email that shows your prospects they’re worth your time and energy and that increases relevance to their needs. As a result, they feel more valued and are more likely to take action.
5. Want to Be a Lot Happier? Science Says Do Any One of These 9 Things — Inc.
Psychologists say that 50% of your level of happiness is totally within your control: things like your relationships, your health, your career, the things you do. Here are nine things, backed by science, that you can do to be happier.