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The Center for Sales Strategy Blog

It's Just a Hamburger: Sales Strategies for a Digital World

hamburgerA few weeks ago, I talked to a stressed-out account manager who felt like she was being pulled in so many directions it was difficult to be effective at her job. I listened as she described the demands placed on her: a focus on new business, a digital initiative, prospecting for a charitable campaign, a vacation, the upcoming holidays, a budget to hit… and on and on.  Sounds pretty typical, right?

On top of all this, the frenzied account manager felt like she couldn’t get away. Technology— in the form of that latest appendage we’ve all grown—the mobile phone, makes it impossible to escape .

Her story reminded me of something a friend from the restaurant industry shared with me years ago. He was a manager in an Iowa diner and found one of his servers crying in a booth near the end of her shift. When he asked her what was wrong, she complained about the customers being rude, that food didn’t come up quickly enough that night, that there were a lot of complaints about orders not being right.

He listened and responded with, “It’s just a hamburger. Did anyone die today? Did the building burn down? It may have been a bad night, but in the scope of things, it’s nothing earth-shattering. We’re talking about one burnt hamburger.”

If you are feeling overwhelmed, the solution might be as simple as the hamburger. Take time to catch your breath and get some perspective. Prioritize your tasks. And, just because emails, texts and phone calls can follow you everywhere, it doesn’t mean you need to respond right away.

No one knows if you are on another call, working with another client... or in the middle of something that truly is earth-shattering. Take stock of what is urgent vs what is important, and use these sales strategies to regain control of your time.

Kimberly Peek is a digital sales coach and online sales trainer at The Center for Sales Strategy.

For additional sales strategies, such as how to keep your clients' campaigns on track, download the Retention Checklist.

Topics: Sales