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People don't buy products because they just had a birthday and now fall into a new demographic group. 

gen-econ-artRather than being defined (and confined) strictly by age, marketers should consider their target consumers by life stage… and get better acquainted with the way purchasing priorities shift as consumers move through life.

The Generational Economics white paper will help you move beyond out-dated—and decreasingly relevant—advertising speak.

Download today by filling out the form to the right.