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Using-better-vbrsSetting quality appointments is the toughest part of the sales process for most sellers.  

Writing and using a valid business reason (VBR) significantly improves the likelihood of securing an appointment with a new business prospect and existing customers who are busy people!

Download the Using Better VBRs sales meeting kit to teach a step-by-step process used by world-class salespeople.  

This kit includes:

  • The Using Better VBRs sales meeting kit leaders guide—your script and all the information you will need to run this sales training workshop 
  • Valid Business Reason overview and examples handout
  • Valid Business Reason worksheet handout



Do you know other B2B sales consultants that might be interested in this sales meeting kit?

If so, please share this with your network: